“Daihatsu Urban Fest 2023 in Bekasi: Sales and Entertainment Program for Young Consumers”

Jakarta –

Bekasi is one of the backbones of Daihatsu’s sales. The city which is directly adjacent to Jakarta contributes around 27% to Daihatsu sales in the DKI Jakarta area, which includes Tangerang, Serang, Cilegon, Pandeglang, Lebak, Bogor, Karawang, including Bekasi.

“When viewed from a model perspective, the 3 models that contributed the most, namely Sigra and Ayla,” said the head of the Astra Daihatsu Karawang branch, Haryan Susanto, to reporters in Bekasi, Friday (19/5/2023).

Marketing & Customer Relations Division Head of Astra International Daihatsu Sales Operation (AI-DSO) Hendrayadi Lastiyoso added, the consumer profile in Bekasi is more or less the same as Daihatsu’s consumer profile nationally, where the 7-Seater LCGC car, Sigra, is the most widely chosen.

“The profile of buyers in Bekasi is almost the same as the profile of buyers nationally. So the sales contribution remains the same, Sigra is around 30 percent. Then the two are usually pickups, but for passengers they usually go to the Terios, Xenia, and Rocky models, around 3.5 percent -5%,” said Hendrayadi on the same occasion.

“So if we look at it, the profile is actually the same. Why? Because it depends on the market in each segment, the profile is also the same,” he continued.

Daihatsu Urban Fest is here at Summarecon Mall Bekasi

Daihatsu is here and getting closer to customers, especially the younger generation in various big cities in Indonesia. This commitment is demonstrated by providing a variety of contemporary attractive entertainment programs through an event titled Daihatsu Urban Fest Level Up, which takes place at Summarecon Mall Bekasi, West Java on 18 – 21 May 2023.

Apart from providing exciting entertainment, the event which lasts for 4 days, Daihatsu also makes it easy for the public to realize their dream of owning a new Daihatsu car with various attractive purchasing program conveniences.

At this event, young visitors can enjoy a variety of exciting entertainment such as live band competitions, interactive games, standup comedy, and photo installations, who have the opportunity to win prizes in the form of millions of rupiah, plus attractive merchandise, and watch performances by HIVI! on May 20, 2023.

In addition, during the Daihatsu Urban Fest event, Daihatsu also provides a test drive unit for visitors who are curious and interested in experiencing the fun sensation of driving a Daihatsu car.

Apart from Bekasi, Daihatsu Urban Fest is also ready to visit friends in several big cities in Indonesia which have previously been successfully held in Balikpapan, Makassar, Medan, Bandung and Surabaya since November 2022 until now.

“Through this event, Daihatsu can get closer to friends in all areas in Indonesia, so that they can express themselves and enjoy their youth through fun and positive events. We hope this program can entertain and inspire customers, especially millennials, and young families in the area. Bekasi and its surroundings,” said Rudy Ardiman as the Domestic Marketing Division Head of Astra Daihatsu Motor (ADM).

Watch Video “Daihatsu’s reason for making the Ayla engine 3 cylinders“

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