Jakarta –
The All New Daihatsu Ayla was officially launched at the Gaikindo Jakarta Auto Week (GJAW) event. The price of the latest Ayla car is still in the Low Cost Green Car (LCGC) scheme, which is sold from IDR 134 million to IDR 189.9 million. Daihatsu does not enter the segment above the LCGC, such as the Toyota Agya GR-Sport or Honda Brio RS.
Toyota still sells LCGC hatchback cars through Agya non GR-Sport. Meanwhile, the Toyota Agya GR-Sport, which is at a higher level than the LCGC, is felt to disrupt the Honda Brio RS market.
Both models have competitive prices. The price for the Agya GR-Sport is priced at IDR 237.5 million to IDR 256 million, while the Honda Brio RS is sold from IDR 233.1 million to IDR 243.9 million.
Sri Agung Handayani, Marketing Director, and Corporate Planning and Communication Director of PT Astra Daihatsu Motor, revealed that Ayla did not join the Agya GR-Sport and Honda Brio RS segments. Because according to him, the first car buyer for a more competitive price is still much needed. Ayla’s latest model currently sells for under Rp. 200 million, just like other brands’ LCGC models.
“We focus on the first buyer, because there is a population bonus, our motorization is low, we have to support that. Because the objective of the LCGC is like that too,” said Sri Agung when met at Gaikindo Jakarta Auto Week 2023, Friday (10/3/2023) .
The Daihatsu Ayla version of the LCGC is still Daihatsu’s best-selling model in 2022 sales, after Sigra, Gran Max Pick Up, and Xenia. Ayla contributed 12.3 percent of Daihatsu’s total sales last year. Since its introduction in 2013, Ayla has been used by more than 270 thousand users in Indonesia.
Hendrayadi Lastiyoso, Marketing and Customer Relations Division Head of PT Astra International – Daihatsu Sales Operation (AI-DSO) revealed the new target of the All New Agya.
“If we look at it from 2022, Ayla can sell around 1,700-1,800 (per month), we hope that with this new model, we can get around 2,000 more,” said Hendrayadi.
The target has increased because Daihatsu Ayla appears powerful and aggressive. Seen from a fresher exterior, and the appearance of modern 14-inch diameter alloy wheels. Daihatsu Ayla is also equipped with the latest features such as LED Headlamp and DRL (Daytime Running Light).
On the interior side, the All New Ayla’s cockpit dashboard also looks modern and sporty with an advanced feeling, plus a new informative meter cluster design, and modern digital air conditioning settings that make controlling cabin temperature easier.
For information, the All New Astra Daihatsu Ayla is offered in 2 new engine options, namely 1,200 cc WA-VE DOHC Dual VVT-i, and 1,000 cc KR-VE DOHC VVT-i.
Daihatsu Ayla is equipped with Dual SRS Airbags in all variants, and a Seat Belt Reminder for the driver and passengers. Not only that, in several variants, the All New Ayla also has the latest safety features such as HSA (Hill Start Assist) which functions to prevent the car from moving backwards when stopped on an incline for some time; as well as VSC (Vehicle Stability Control) which functions to maintain vehicle stability while driving; as well as ABS (Antilock Brake System) and EBD (Electronic Brakeforce Distribution) to maximize vehicle braking performance to make it safer.
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