.jpg?fit=%2C&ssl=1 "“Dahoam of Football”: Bayern switched Super Bowl commercial")
The Super Bowl between the Los Angeles Rams and the Cincinnati Bengals on Monday night was once again a huge TV event. While ratings in this country have only exploded in recent years, millions upon millions of people have always been sitting in front of the screens in the USA.
The final of the North American professional league is therefore not only the most important sporting event in the United States, but also the day of the big battle for advertising agencies. Numerous companies and institutions are scrambling to be allowed to place an advertisement in this environment. This time FC Bayern was also part of the game. Like the people of Munich Evening News reportedly, the German record champions ran a spot to draw attention to the fact that NFL games were being played in their own stadium for the first time.
Commercial before kickoff
According to the report, the spot with the slogan “Dahoam of Football” was shown a few minutes before the match kickoff. So it shouldn’t have been as expensive as advertising overlays during the game. The costs for 30-second units go into the millions. However, it is also unclear how large the range was, since many viewers do not follow the entire pre-game. Meanwhile, superstar Patrick Mahomes from the Kansas City Chiefs was also seen in the Bayern spot. The Munich team have been friends with the team from the state of Missouri for several years. The Bavarian state capital is hosting a game in the world’s largest football league for the first time this autumn. In the future, Frankfurt will also host games.
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