Luxury living Beyond Seoul: High Incomes, Surprisingly Affordable Prices
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A recent analysis reveals a fascinating trend in South Korean luxury real estate: high-income earners are finding upscale apartments outside Seoul’s bustling city center, enjoying comparable lifestyles at substantially lower housing costs. This unexpected growth challenges the traditional perception of Seoul as the sole hub for affluent living.

The study, conducted by the Maeil business Newspaper and Real Estate R114, examined housing prices, consumption, and income data across five major metropolitan cities and sixteen provinces outside of Seoul. The results paint a picture of affluent communities thriving beyond the capital, with income and consumption levels comparable to Seoul’s prestigious Gangnam district, but with significantly lower housing costs.
When analyzing high-income apartment complexes, Daegu and Busan emerged as surprising frontrunners. For instance, residents of the Doosan We’ve the Zenith in Daegu’s Suseong-gu boasted an average annual income of 265.33 million won in 2024—a figure on par with luxury apartments in Seoul’s Banpo-dong.
Similarly, residents of LCT The Sharp in Haeundae, Busan, reported an average annual income of 229.78 million won. Other high-income complexes identified in the study included Smart City Residential Complex 2 in Daejeon, Pangyo Prugio Grand Bleu in Seongnam, Shinyoung G Well City 1 in Cheongju, Songdo central Park Prugio in Incheon, and Gwacheon City Prugio Summit.

This trend suggests a shift in the preferences of high-net-worth individuals. While the allure of Seoul remains strong, the combination of lower housing costs and comparable lifestyles in other regions is proving increasingly attractive. This could have meaningful implications for the South Korean real estate market and broader economic trends.
The findings offer valuable insights for both domestic and international investors interested in the South Korean luxury real estate market. The study highlights the potential for significant returns in areas previously overlooked, challenging the conventional wisdom of focusing solely on Seoul’s prime locations.
Luxury Living Beyond Seoul: unveiling South Korea’s High-Income Apartment Communities
While Seoul’s Gangnam district is synonymous with luxury living, a new study reveals a thriving affluent population residing in high-end apartments across South Korea.These communities, located outside the capital, boast impressive annual incomes and significant monthly spending, offering a fascinating glimpse into the nation’s expanding wealth.

High Annual Incomes and Spending Habits
The data reveals significant variations in annual income across different regions.For instance, “Among the provinces, the places with the lowest annual income were Gangwon-do (Hillstate Sokcho Central) and Gyeongsangbuk-do (Zhongshanzhai), with annual incomes of 73.44 million won and 76.51 million won, respectively,” the study notes. Though, other locations showcase considerably higher earning potential.
Monthly spending patterns also paint a compelling picture. While not reaching the levels seen in Seoul’s most exclusive neighborhoods, where some residents spend over 20 million won per month, several locations still demonstrate ample consumption. “Daegu Doosan We’ve the Zenith had the highest monthly card spending at 17.75 million won,” according to the research. Other high-spending areas include Busan Haeundae L City The Sharp (16.07 million won), Ulsan Okdong Hanshin Huplus (11.75 million won),Daejeon Smart city (11.51 million won), Pangyo Prugio (11.14 million won), and Cheongju shinyeong gwell city (10.82 million won).
Homeownership and Regional Differences
A key distinction between these high-income apartment communities and their Seoul counterparts lies in homeownership. “A notable characteristic of apartments owned by wealthy locals is that the proportion of actual owners is higher than that of wealthy apartments in Seoul,” the study highlights.This is exemplified by Suwan Kolon Skychae in Gwangsan-gu (82% owner-occupied), Hyocheon Daebang Nobleland Eco Park in Jeonju (81%), and Daejeon Smart City (80%).
this data provides valuable insights into the evolving landscape of wealth and consumption in South Korea, highlighting the growth of affluent communities beyond the traditional centers of wealth. The findings offer a compelling case study for understanding the dynamics of luxury real estate and consumer behavior in a rapidly developing Asian economy.
Beyond Seoul: High Incomes Driving A Luxury Boom in South Korea’s Regional Cities
The allure of Seoul’s luxury real estate market has long been undisputed, with its Gangnam district synonymous with affluent living. But a groundbreaking new study reveals a captivating shift in the landscape: affluent communities are thriving in high-end apartment complexes across South Korea, offering comparable lifestyles at surprisingly affordable prices.
Senior Editor of world-today-news.com, Joseph Parker, sat down with Dr. Lee Ji-Woo, a leading expert on South Korean real estate and urban progress at Seoul National University, to delve into the findings and their implications.
Joseph Parker: Dr.Lee, your recent research paints a fascinating picture of wealth distribution and luxury living beyond Seoul. Can you elaborate on the driving forces behind this phenomenon?
Dr. Lee Ji-Woo: Absolutely, Joseph.While Seoul remains a hub for wealth, we’re seeing a noticeable increase in high-income earners seeking upscale living experiences in other major cities and provinces. This is driven by several factors. Firstly, increasingly complex infrastructure and amenities in these regions are attracting affluent residents. Secondly, the cost of luxury housing in Seoul has skyrocketed in recent years, making alternative locations much more appealing.
Joseph Parker: The study highlights Daegu and busan as surprising frontrunners in this trend. Can you share some insights into why these cities are proving so attractive to affluent buyers?
Dr. Lee ji-Woo: daegu and Busan offer a unique combination of economic chance, livability, and cultural vibrancy. daegu, such as, is a major industrial and commercial hub with a thriving technology sector, while Busan boasts a dynamic port city atmosphere and a strong focus on tourism and leisure. Both cities offer a high quality of life at a fraction of the cost of Seoul.
Joseph Parker: The research also points to a higher percentage of owner-occupancy in these regional luxury complexes compared to Seoul.Is this a significant finding?
Dr. Lee Ji-Woo: Yes, it is. This suggests a greater sense of community and stability in these regional affluent communities. many residents in these complexes are families seeking long-term housing solutions, rather than investors simply looking for short-term returns.
Joseph Parker: What are the potential implications of this trend for the broader South Korean real estate market and even the national economy?
Dr. lee Ji-Woo: This represents a significant shift in housing preferences and investment behavior. As wealthy individuals increasingly look beyond Seoul, we can expect to see continued growth and development in regional cities. This will stimulate local economies, create jobs, and contribute to a more balanced national economic landscape.
Joseph Parker: Thank you for sharing your invaluable insights, Dr. Lee. These findings certainly shed light on an exciting new chapter in South Korea’s urban development.