Dacia’s transition to a new visual identity is complete. Last year, the Romanian carmaker introduced a new logo and color scheme, now the emblem is being used directly on cars for the first time. All model lines will receive an innovated emblem at once, along with it the radiator grille has changed slightly and other minor changes have been added.
The new logo appears on the entire Dacia model line a year after the Romanians first introduced it. The carmaker then marks it with the connection Dacia Link, the emblem is in any case axially symmetrical and represents the letters “DC”. Visually, it resembles the links in a chain, which, according to Dacia, is supposed to symbolize the connection between her and customers. Previously, a sign appeared where the full name of the manufacturer was written.
“The unveiling of all Dacia models with a new visual identity is the third and final stage in launching the new strategy (Earlier, the logo began to appear on brochures or press releases and in the brand’s showrooms – editor’s note)which started more than a year ago, “says Dacia boss Denis Le Vot. He also added that the changes are in line with the brand’s values: simplicity, robustness and authenticity.
Already last year, when it unveiled a new logo and new colors, Dacia emphasized the greater connection between its cars and nature. One of the reasons is that this is where her models feel best. The transition to a “greener” and more natural identity is also evidenced by the new khaki body tone, referred to as Lichen, which can also be seen in the promotional photos of the entire model line with the new logo. In connection with it, it is worth noting the transformation of the entire face mask with white elements, in tune with the new white logo.
A keen eye will certainly notice other minor changes. On the steering wheel and trunk lid of all models, there is a new inscription “Dacia” in a modified font corresponding to the new logo. The Duster and Sandero Stepway have roof rails, mirror covers and the centers of both bumpers in the new Monolith shade, and the popular SUV has also been given new interior vents. These correspond to the style known from the Renault Duster, which is on offer in Brazil, for example, and until recently was also sold in Russia. None of the Dacia will have chrome decorative elements either.
It will be able to order models with the new logo – and also the newly named trim levels – possible on 16 June, but those interested will see them firsthand at the Paris Motor Show in the second half of October at the earliest. Innovated cars will appear at dealerships at the end of this year.
And one more change applies to the entire model range. From 2023, all Dacies will have a limited top speed of 180 km / h. This is a step that Renault’s management has been talking about for the first time in April last year.
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