New front masks
On cars, rejuvenation is reflected in the use of the so-called “Dacia Line”. It is a free graphic concept of the letters D and C, reminiscent of connected links in a chain. From the summer, this link will appear on the front masks of Dacia models, as well as the rejuvenated logo of the carmaker on the steering wheels of all models. Changes await showrooms, which will get a more modern look.
“The simplified logo is very symbolic of the brand’s focus. Likewise, the Dacia Link emblem inspired by the world of mechanics evokes simplicity and robustness. It also carries the symbolism of the connection, which is a strong element of the Dacia community, ”explains David Durand, the brand’s director of design.
From June 16, it will be possible to order cars with a new visual identity. The new look will be officially presented for the first time at the Paris Motor Show in October 2022, and the first cars will reach the brand’s dealerships at the end of 2022.
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