Allegro company representatives finally notified their customers CZC.cz just a day before the original e-shop was down, ie on Wednesday night. The News also drew attention to it.
The original e-shop was full of advice from experienced users in discussion forums, articles from the editors, user reviews. Over the years, it has also become a source of historical information for hardware collectors about discontinued products. But there was nothing left of it.
Instead, the CZC.cz website now presents the same offer as the Polish market, where the famous e-shop was once moved. If customers need to access their order history or resolve complaints or products, they will no longer find the relevant products on Allegra. They need to go to the special FAQ page that the Polish marketplace has prepared for this.
CZC.cz is getting rid of electronics, closing its own branches
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The tab on the Polish market has little to do with the original CZC.cz e-shop, except for the brand. “Although we are aware that we will not be able to transfer all the functions provided by the CZC.cz e-shop for technical reasons, we are determined to develop the new CZC shop on the Allegro platform in the long term . We believe that these measures will bring well-deserved stability and new customers to CZC,” the Polish market center said in a statement.
Next is the Mall
The same fate should now meet the Internet shopping center Mall.cz, which Allegro bought together with CZC.cz. However, representatives of the Polish market have not yet specified when the Mall will be closed.
“The main goal is to heal our Czech businesses. We are gradually turning Mall.cz and CZC.cz into buyers of the Allegro.cz platform and moving them to a common technical and software platform,” Allegro Group spokesperson Marcin Gruszka said in earlier.
The next step is to close all our branches. This step already happened years ago in the case of Mallu, now CZC is also waiting. Only the partners will continue to work. “Most CZC.cz brick and mortar stores, especially 41 of our CZC.cz franchise stores will continue to operate,” Gruzska told Novinkám earlier.
“The announced step, including the decision to close nine of CZC.cz’s own stores, is in line with our goal of maintaining a competitive and stable business,” he said in response to question from Novinek Gruzska.
However, he did not specify when the CZC.cz branches themselves will be closed. However, in the fourth quarter of this year, in the partner stores, services will be expanded to include the ability to send out products ordered at the Mall.
Bad deal
According to HN, the Mall e-shop earned 4.9 billion crowns in the Czech Republic last year, and added another 1.7 billion crowns from foreign sales. We served more than two million customers, processing 3.5 million orders with them. According to HN, he will not be involved in its management in the future. The year 2023 was the last year when Allegro disclosed the figures for individual stores in its annual report – on January 1 this year, the Czech stores were merged under Allegro Retail and the data will for them hidden in the structure of the update. company, the newspaper recalled.
In November 2021, Allegro bought WEDO and Mall Group, which also includes the CZC.cz store, from the groups PPF, EC Investments Daniel Křetínský and Rockaway Capital Jakub Havrlant. The volume of the transaction amounted to approximately 23 billion crowns in turnover, while the value of the book was higher than 21 billion.
Already in 2022, just a few months after the last takeover of the new gains, however Allegro recorded a non-cash losswhen he reassessed the book value of Malla and WEDA and reduced ee by 57 percent, ie by about 12 billion crowns.
Over the years, the online store CZC.cz was considered the biggest competitor of Alza, which is the largest online retailer in the Czech Republic. He built an e-shop and his image on this, when he appeared as number two on the electronic market. “We may be number two, but we dominate electronics as the first,” CZC.cz ads said.
“Alza can celebrate.” Customers criticize CZC.cz’s move to Polish Allegro
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2024-09-26 19:24:06
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