The El Comercio Group with the aim of encouraging the e-commerce market in the country has created the virtual event of offers called: ‘Cyber Go’. The dates of the virtual event will be Monday, June 29 and Tuesday, June 30 and have been defined as “the days of e-commerce in Peru”.
“We as a media company have the initiative to promote an event that helps large, medium and small e-commerce to have contact with their end customers, through an event such as’ Cyber Go”, said Diego Peralta, Digital Products Manager of Grupo El Comercio.
This initiative, which aims to promote the electronic commerce market and the reactivation of advertising investment, occurs in a context where the Government has allowed the opening of commerce through digital platforms and face-to-face.
Peralta explained that the ‘Cyber Go’ will also seek to help end customers understand the logistics, security and usability of these platforms. He argued that it is essential, in this context of quarantine, to position the digital channel as the first purchase option for its security, good prices and time savings.
“We hope that the participating virtual stores will make more than 300 offers available in various categories such as electro, fashion, footwear, technology, mobile phones, among other products,” said the executive of the El Comercio Group.
The virtual stores that have joined this initiative are: Plaza Vea, Hiraoka, Claro, Hush Puppies, RKF, Columbia, Billabong, Tiendas Él, Amphora, Zión, Hyndai, Porta and Lumingo. Likewise, the payment solutions platforms participate: as strategic allies: Culqi, Pacífico Seguros and Pago Efectivo.
“The stores that participate with us in the ‘Cyber Go’, are committed to offering special discounts to their customers during their dates on their best products, ranging from 10 to 40% on their prices,” said Peralta, who added that a growth of 25% is expected in the sales of these virtual stores, during the dates of the ‘Cyber Go’.
Additional Information:
According to Payu Peru, it registered the highest growth in e-commerce in the region, registering an increase of 131%. Neighboring countries recorded growth in ecommerce. As it happened in Chile (103%), Mexico (108%). Argentina (52%), Colombia (56%) and Brazil (108%).
There has been an increase in sales in the agribusiness category (290%), food (261%), household goods (221%), fashion and footwear (206%), retail and supermarkets (132%), among others .
In the case of Peru, although the country does not have a very large market in the e-commerce industry, it is in the number six position in Latin America and electronic commerce has grown 15 times more in the last decade.
Credit cards top the list of payment methods used by users with 63%, followed by coupons representing 13%, debit cards 10%, bank transfers 6%, digital wallets 5%
- USD 4 billion volume purchases in e-commerce.
- 6 million online shoppers.
- 2.3% represents ecommerce of total retail.
Electronic Commerce of the Lima Chamber of Commerce (CCL), online sales would increase between 50% and 80% in June compared to May this year.
“Ecommerce grew 240% in May compared to April 2020, according to data provided by the PayU payment gateway.
The average ticket will vary depending on the category. For example, in technology, the ticket is usually higher than S / 1,000, but if it is fashionable, it can be between S / 150 and S / 250.
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