Black Friday is traditionally one of the biggest shopping days of the year in the United States. It’s the day after Thanksgiving, and it’s traditionally the pre-Christmas shopping season that begins in America. Expenditures on this day are closely monitored by analysts and economists as a guide to the further development of retail sales and the economy in general.
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This year, retailers have been luring pre-Christmas online shopping since September, as supply chain problems may prevent them from replenishing goods quickly by the end of the year. Total revenues from online shopping on Black Friday this year were approximately $ 8.9 billion (CZK 201.7 billion). That’s less than $ 9 billion in 2020, Adobe said. Thanksgiving online shopping remained unchanged at $ 5.1 billion last year.
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Many traders this year, as last year, closed stone shops on Thanksgiving due to staff shortages and the covid-19 pandemic. According to Sensormatic Solutions, attendance at stores opened for Thanksgiving increased by 47.5 percent compared to last year. However, compared to 2019, the period before the pandemic, it decreased by 28.3 percent.
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Possibility of discount via internet
Many merchants also offer the opportunity to shop online and then pick up purchases at a brick-and-mortar store, which reduces shipping costs. Macy’s, Walmart, Target and Kohl’s, which won the Black Friday, provided the hybrid purchase option, Louis Navellier, president of investor Navellier & Associates, told Reuters.
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The name Black Friday apparently originated in the 1960s and allegedly describes the traffic problems that drivers and police officers had to face due to the onslaught of shoppers. Later, an explanation emerged that just after Thanksgiving, the shops are starting to make a profit, so they are in “black numbers”.
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Black Friday is followed by the so-called cyber Monday. On this day, online retailers offer high discounts.
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