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Customer loyalty: Apple plans fitness subscription service and superbundle

Apple One is to bundle several digital offers of the group, which were previously only available as individual subscriptions. With that, Apple would mimic Amazon Prime and build a steady source of income.

Stellenmarkt

  1. State capital Wiesbaden, Wiesbaden
  2. TenneT TSO GmbH, Bayreuth, Lehrte, Arnhem (Netherlands)

The bundles are meant to be Report from Bloomberg according to the market in October 2020 together with new iPhones.

The basic package should contain Apple Music and Apple TV +, a more expensive version also includes the Apple Arcade game service. The next more expensive version is intended to supplement the Apple News + magazine service. The combination subscriptions should be cheaper than individual subscriptions. There are reports of such a super subscription since 2019, but so far it has not been announced.

The new Fit service is to be added as a further element. These include virtual fitness and workout courses via an app on the iPhone, iPad and Apple TV.

In March 2020 took place Macrumors a new fitness app in a previously discovered iOS 14 version before the start of the beta test. In addition to indoor running, cycling, rowing, stretching and strength training, walking, dance and yoga should be included. Videos guide athletes through various workouts and activities. The Apple Watch is supposed to measure whether the training session was carried out and how intense the effort was.

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