Curve New York will present a bridal salon at the same time as the French Lingerie event

New York: Curve, one of the leading trade shows in the apparel and swimwear industry, returns to New York in August for its Spring/Summer 2025 show.

Taking place August 4-6 at the Javits Center, Curve New York will coincide with the French Lingerie event on August 5 at the Central Park Boathouse, where the latest collections from eight iconic brands from the Association Lingerie Française, which ‘ including Aubade, Chantelle and Simone Pérèle, presented.

Welcoming more than 200 international brands among its exhibitors, Curve New York will launch several new initiatives this season, including an area dedicated to brides who first time. “This season at Curve, we are introducing several new and exciting elements,” said Raphael Camp, CEO of Comexposium, Curve’s parent company, in a statement.

Curve New York Credits: Curve

The next edition of Curve New York aims to explore some of the latest pop culture trends and their potential impact on the apparel industry, such as the growing use of textiles as a out. “Celebrities embracing this trend were the focus of our latest issue of Revealed magazine, available at the show and available online now,” Camp said in a statement. “This trend is going to transform the apparel industry as more and more people look to imagine these high-profile looks.”

Curve New York collaborates with the British trade show Wonderland. Through the Curve NY x Wonderland collaboration, ten Wonderland finalists, a selection of emerging and established brands, will preview Curve New York during the show. Customers from various retailers can vote for their favorite brand via a QR code, and the winning British brand will receive a free stand at the Curve New York show in February 2025.

In addition to the Bridal Show, Curve New York will be holding “Speed ​​Dating” sessions for the first time, where new brands and buyers will have a unique opportunity to meet for the first time. The trade show will also welcome 30 new emerging brands and designers this season through its “Class Curve 2024” initiative. Among the bras presenting for the first time at Curve New York are Appealing, Maison Louve, Okko and The Little Bra Company.

“Again, we also offer a range of workshops and activities for our partners,” said Camp. “Our aim is to ensure that all customers at the Curve show are welcome and comfortable, whether they are traveling locally or from overseas. Our New York show will include panels with industry leaders, free 15-minute massages on the salon floor, and daily demonstrations, fashion shows and fitness workshops.”