Harrison talked about Autocar magazine about Cupry’s future. According to him, in the future a greater difference should be created between the two companies, which will bring with it less shared models.
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“It will help clarify what Cupra is. It is still a very young brand. It can be very beneficial for her, “said Richard Harrison.
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According to him, Cupra intends to profile itself more among the premium segments, while Seat will remain focused on large sales. The stand-alone Tavascan SUV and the Born hatchback are among the stand-alone Cupra models that will no longer be offered as Seat. Both are then expected to arrive on the market as electric cars.
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The serial version of the Rebel concept model should then only be sold as a Cupra in the future, but Harrison sees question marks for it. “It could also be a benefit for Satt’s portfolio,” he said.
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The decision to separate more from Satt probably comes after the great global success that the brand reaped with the Formentor model. The Crossover was the first stand-alone Cupry model and was very successful.
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At present, Cupra offers only two or three models shared with Seat. These are SUVs Ateca and Leon in the hatchback and Sportourer versions. Of course, the fact remains that both carmakers will continue to work closely together on spare parts, components and platforms.
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Cupra intends to continue to make the most of the fact that Seat has become an important member of the VW Group. After all, the already mentioned formula could be a kind of example of the future functioning of the brand. At first glance, it is different from the seats, but he took over many from the leon.
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