Everyday drivers, of course, meet CUPRA cars on the streets of the capital, but this does not mean that they are suitable only for city dwellers. “We do not focus on one specific target audience,” emphasizes Uvis Braunfeld. Now the sporty “Formentor” is also visible in regions where people’s interest in CUPRA cars is growing rapidly. This is also confirmed by Mārtiņš Savickis, who says that customers are even from Balvi, Daugavpils and Preilii, but CUPRA cars have aroused huge interest in Valmiera with potential future CUPRA owners.
CUPRA will be an excellent choice not only for the newly built Sigulda highway, but also for country and forest roads of various surfaces. It will satisfy both a family of four who need a roomy car, speed and power hunters who love nature outings, and even sustainability-minded drivers who are moving towards electrification. In addition, CUPRA will also be a reliable choice for the company’s fleet – an innovatively stylish and modern car will perfectly serve the company’s image and employee motivation.
“That’s what we’re still doing, even though it’s been a couple of years, introducing people to CUPRA,” reveals Uvis Braundeld.
The CUPRA Formentor was launched in autumn 2020 and was the first model created specifically for the CUPRA brand. Until now, it is also one of the most requested models, because it is available in a wide range of engine versions, and in the form of an off-road coupe (SUV) that is so suitable for Latvians.
2023-07-13 08:40:48
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