Cueros Vélez diversify and enter trend strongly

Cueros Vélez expands its portfolio and expands its trend providing. The Colombian leather-based items firm, based in 1986 within the area as an organization devoted to the manufacture of baggage and belts, is now dedicated to increasing its portfolio of trend merchandise.

“5 years in the past, our customers might purchase issues like baggage and wallets, however in 2023 we now have centered on increasing this supply in order that we will develop the supply. a whole view“, defined the corporate’s advertising and marketing director, Juliana Quintero, to Modaes. This has additionally been the strategic focus of Cueros Vélez this yr, when plans to launch a number of full-clothing capsule collections by the tip of 2024.

Though the manager didn’t need to share the corporate’s billing determine, she assures that they’ve already recovered their pre-pandemic figures. In accordance with the most recent knowledge, Cueros Vélez had a turnover of 400,000 million pesos (100 million euros) in 2019, earlier than the well being disaster. “We’ve good forecasts for this yr, although the previous couple of years have been troublesome, however we’re already seeing a extra dynamic market, so we hope to proceed rising,” Quintana confirmed.

It was in 2019 that the corporate was wanting into coming into Spain, a choice that’s now, though Quintero ensures that it’s not utterly regulated., just isn’t a part of the corporate’s short-term strategic plan. “There can be challenges in coming into Spain,” stated the manager, concerning the nation’s lengthy custom of leather-based items; “However we’re positive that the standard of our product signifies that it may be exported all around the world. “

Cueros Vélez gathers about 70% of its enterprise in Colombia

In the meanwhile, Cueros Vélez is extensively current in Latin America, by way of a community of greater than 300 facilities, most of that are its personal shops. Of the entire, 200 are in Colombia, the corporate’s most mature market and which collects about 70% of gross sales. The remainder of the shops are distributed in Guatemala, Panama, Chile, the place they landed a yr and a half in the past, El Salvador, Puerto Rico and Peru.

Cueros Vélez’s on-line enterprise already represents 20% of the enterprise and it’s by way of the channel that the enlargement technique of the Colombian firm will move. Presently, the corporate has just lately entered america by way of Amazon, and they’re finding out doing the identical factor now in Mexico.

“We’re an organization with 100% Colombian roots, however we consider there’s a place we will colonize in North America, the identical means we did in Latin America,” stated Quintero. The corporate is current in numerous markets all through the area, and solely in Colombia does it work by way of its personal web site.

The corporate’s manufacturing is finished in two of its personal crops within the nation

The manufacturing of Cueros Vélez takes place, in reality, nearly totally within the Antioquia area.. The corporate operates by way of a manufacturing middle in Medellín, the place it produces about 500,000 models per yr. As well as, the leather-based processing takes place in a second plant on the outskirts of town.

The corporate’s workers are primarily distributed between the 2 factories, and largely it’s made up of craftsmen who’re specialised in leather-based work. A few of the merchandise that the corporate calls “flagship” drive a big a part of the enterprise, in order that it’s chargeable for 60,000 of the merchandise that Cueros Vélez places available on the market. One among these baggage prices round 659,900 Colombian pesos (151 euros).

One other of the corporate’s newest bets is its clothes and leather-based items restore line. At first, Cueros Vélez began repairing these branded baggage or jackets that prospects introduced with them. At this time, when he has already restored as much as 3,000 leather-based gadgets, he additionally repairs merchandise from different manufacturers that prospects need repaired.