Cuenca launches a new cultural brand and a YouTube channel together with

The Cuenca City Council and the Provincial Council have joined forces to launch a new cultural brand and launch a YouTube channel through which to bring Cuenca culture closer to the citizens of the province as well as those of the rest of Spain and the world .

This has been stated by both the mayor of the capital, Darius Dolz, as the president of the Provincial Council, Álvaro Martínez Chana, and the deputy for Culture, Miguel Angel Valero, who presented this Monday the new hallmark for the culture of Cuenca and the province, in an act that took place at the Auditorium Theater of the capital.

“The union that makes up Cuenca and its culture, inseparable as the city and its reflection in the river are, is the concept that has been envisioned with the new identity ‘Cuenca Cultura Viva'”, he explained. Valero. As the councilor has asked himself, “Is Cuenca the one that contributes the soul to the culture or the culture that builds the identity of Cuenca? What difference does it make. We must enjoy, live and make that cultural potential that the city has reborn from Cuenca”.

In addition, he has described it as a “declaration of intentions” to “set a starting point where the work of all the institutions that work hand in hand for and for the culture of Cuenca converge”. An event in which the director of the Fundación de Cultura Ciudad de Cuenca has also been, Nelia Valverde, and the person in charge of Arte Facto Diseño, Juan Lazaro.

Identity sign

It is, as explained by the latter, a hallmark to encompass all Cuenca arts, from the most traditional to the most disruptive, and for all audiences, of any age and whether they are Cuenca or visitors. “An inclusive brand, an identifying sign that makes us read those of us who understand and do not understand a certain art,” Valero pointed out.

In line with this presentation, the content of the YouTube channel of this Department has also been announced, with the videos recorded these months ago of almost a hundred performances of the Talía program of the Provincial Council on the stages of the Auditorium Theater that will gradually rise. Program that, as already announced, as it could not be carried out in its traditional way due to the pandemic, it was decided to use this formula.

Mayor, Darius Dolz, has stressed that “we have to keep culture alive and bring it closer to citizens” and has made reference to municipal initiatives launched when possible and adapted to new times such as the Art Walk or Open Sky Culture.

For his part, the president of the Provincial Council, Álvaro Martínez Chana, has valued the Talía program, “which has been running for years and fulfills a double function. On the one hand, to show the arts of all the groups in the province of Cuenca and the quality they treasure, and on the other hand, that our Smaller municipalities also get culture, something that is a right “. For all this, he pointed out, “we have had to reconvert.”

The person in charge of Arte Facto Diseño, Juan Lazaro, has explained regarding the brand presented that “we have started from some graphic elements that were related to our city, playing with polygons that have to do with architecture, natural and architectural heritage, generating with typography that space that advances and it moves us forward as a city and as a province. “

Support to the sector

On the other hand, both leaders have agreed to launch a message of encouragement to the cultural field as a whole, pointing out Dolz that “we launched a message of total and determined support towards the world of culture, which is having a very bad time and in many cases it has been at zero.” A moment that he has taken the opportunity to assess the work of the director of the Fundación de Cultura, Nelia Valverde, when adapting the situation and the programming of the Auditorium Theater to each sanitary moment, ensuring that “culture is safe”.

While Martinez Chana It has affected that “it is one of the sectors, along with tourism, that is having the most difficulty in getting ahead due to the pandemic, because many events and events have had to be suspended and working under these conditions is never easy.” And it has highlighted the collaboration that the institutions are carrying out to help alleviate this situation.

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