Jakarta –
ide Business they often emerge from the environment. This is demonstrated by Alya, a mother who is about to have a child news. His anxiety about children’s clothing designs, which he felt were less varied, encouraged him to experiment. He makes his clothes for his children.
This was also reinforced by the condition just set forth layoffs in the office where he works. Not sinking into despair, she also uses the time available to design and make clothes for children that are different from the models on the market. Since one material can make more than one shirt, he sells the remaining clothes to the colleagues around him.
Apparently, this opened up opportunities for Alya. From him the child is used as a ‘guinea pig’ for clothes that begin to be produced on a massive scale. He said, the baby’s comfort becomes ‘quality control‘ before Alya’s clothes were sold in the market.
“I used to buy baby clothes from ecommerceso the price is 100k get 5. It sells really well even if you can’t to choose. Well, people can’t just choose it works, especially if I do it myself. So at that time I tested it from my son. The product is used by itself, every day I continue to wash it, now is this product comfortable or not, where are the shortcomings, what are the needs, I can see for myself,” Alya told the team d’Mentor on the positionThursday (12/1/23).
Mon Chery, the name of Alya’s confectionary company, is now capable of producing 4,000 baby clothes per month. From there, Alya said that her monthly turnover could reach IDR 250 million. You admitted that the greatest consumer acceptance usually occurs during national and religious holidays. Alya admits she has a special strategy to boost sales on these special days.
“Usually the highest is Eid al-Fitr or in the month of Ramadan. This is the highest. For the month of Ramadan, we also usually produce Muslim dresses or (children) dresses, so the demand can be high in those months,” Alya said.
Alya said the main obstacle wasn’t a matter of materials or employees. According to him, the production process continued without significant obstacles. But he said the children’s clothing business was vulnerable to collapse due to the price war. To the d’Mentor on Location team, Alya provided valuable suggestions for dealing with commercial competition for similar products from abroad.
“If you want to avoid a price war, it’s definitely difficult. Because of imported goods, there are many children’s clothes that come from China and are cheap. The method (fighting price wars) is because we produce our own products, of course the design. I’m more interested in the design, making something different, not marketable, just reinforcing the quality,” Alya said.
(vys/vys)
