By 2024, advertising spending on CTV (connected television) is expected to more than double from its 2021 level to reach $ 29.5 billion in the United States according to an eMarketer study. The share of this medium in advertising investments will gain almost 3 points in 3 years, going from 4.7% to 7.6%.
In detail, Roku, YouTube and Hulu’s net ad revenue is expected to represent half of all ad revenue on CTV at the end of 2021. eMarketer also predicts that 7 out of 10 ad dollars in CTV will be processed programmatically, or more than 10 billion dollars. dollars.
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