Crous muffins arrive at a pop-up store in New York

During the Olympic Games, athletes from all over the world were delighted with French gastronomy. Simone Biles posted a video of herself enjoying a delicious pain au chocolat… wrapped in plastic wrap. But the Olympic village muffin was the one that pleased the taste buds of athletes. And the excitement has crossed borders! Small chocolate cakes were sent over to the other side of the Atlantic. This Saturday, August 17, a pop-up store opened especially for them in New York!

Henrik Christiansen, the Norwegian swimmer who started the “Muffin Mania”

What caused this interest in these muffins? Husband: Henrik Christiansen. This 27-year-old Norwegian swimmer, now known as “Muffin Man”has published videos on his social networks many times, especially on TikTok, to show his love for the muffins served within the organization. Olympic Village.

Photo courtesy: Henrik Christiansen

And against all odds, it went global! Also called “muffins du Crous” with their undeniable likeness, they are now known all over the world. So much so that Internet users want to taste them at all costs … And that’s good! Because the muffins came to them.

A pop-up store dedicated to Olympic muffins

It was thanks to the Isshiki Matcha brand that New Yorkers got the chance to taste this famous “viral muffin from olympic village”. Indeed, he decidedbring in these pastries from us so that they can be tested by their customers as part of a pop-up shop. Customers queued for up to two hours to try the Crous muffins, sold at €9.80. The 300 units sold like hotcakes.

Photo courtesy: Henrik Christiansen

Enough to make the women who had the idea of ​​this pop-up shop, Angel Zheng and Kelin Carolyn Zhang, want to repeat the experience at the Paris 2024 Paralympic Games which will be held from August 28 to September 8 .