“Crous muffins” are a hit in New York

From the morning of Saturday August 17, 2024, dozens of New Yorkers formed a queue in the East Village area. But they’re not for the latest iPhone or a Taylor Swift concert, but for… chocolate muffins! Be careful, these are not just any ones, they are the ones from the Olympic village. Very popular on social networks, the athletes of these chocolate flavors gained wide popularity during the Olympic Games.

The Isshiki Matcha coffee shop didn’t last long before hundreds were brought in and sold in a pop-up store. So, his stock of 300 muffins was exhausted in a few hours. Some people even waited almost 2 hours to taste this dough.

I waited in line for two hours playing sudoku to try and import THE Olympic village chocolate muffin from France…we are not the same pic.twitter.com/pe72PKsqiG

— abi baligit 🌸 MAYUMU OUT NOW! 🌸 (@theduskykitchen) August 17, 2024

“Muffin man”: the reason for such concern

The man behind the media and popular craze for this famous chocolate muffin on social networks is none other than Norwegian swimmer Henrik Christiansen. He often shared his love for this cake while living in the Olympic Village. Since his nickname “Muffin man”, these funny videos have gone viral with millions of views on TikTok.

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@henrikchristians1 I don’t think you understand how good this stuff is #fp #zip line #Olympics #paris2024 #olympic #olympic city #muffins @Mr.Nicho ♬ original sound – I think you should leave the store

French internet users quickly noticed that they were similar to Crous chocolate muffins for less than 3 euros, hence the nickname. But according to the parisian These cakes are made by Coup de Pâtes, a French industrial supplier. And the success is so great among the athletes that the supplier of the Olympic village, Sodexo, distributed more than 2,000 muffins a day! As for the Isshiki Matcha pop-up store, it will be updated one last time for the Paralympic Games (September 28 to 8, 2024), in New York. Enough to give you one last chance to taste the famous “Crous muffins” …