The Hamburg beverage manufacturer fritz-kola drew attention to itself with pithy sayings about the federal election. The intent behind this is simple.
Hamburg – You did it again! That Hamburger Beverage company “fritz-kola” has pithy sayings on the nationwide Bundestag election on September 26th.
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The largest poster for the campaign around the federal election hangs in Bautzner Strasse in Dresden. © fritz-kola
But what is behind the slogans “manipulate the election” or “cross without a hook”? “With the messages we would like to remind of the privilege of being able to cast one’s vote,” said Mirco Wolf Wiegert, founder and managing director of “fritz-kola”, when asked by TAG24.
In the meantime, participation in democracy is no longer a matter of course, especially among people between 18 and 29.
“With the help of our own reach, we want to motivate them, in particular, to deal with the federal election in order to form an opinion and use their vote for a democratic and open society,” said Wiegert.
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The motifs can be seen online and on giant posters, walls, site fence posters and digital screens in numerous major German cities, such as Hamburg, Cologne, Berlin, Frankfurt, Stuttgart, Munich, Nuremberg, Leipzig and Dresden.
The largest poster with 420 square meters hangs on Bautzner Strasse in Dresden’s Neustadt district.
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Mirco Wolf Wiegert, founder and managing director, wants to use the company’s reach to draw attention to problems. © fritz-kola
And it is not the first time that the company has taken a political stance. For the US election last year, there was a motif with then President Donald Trump in a fritz-kola bottle. Next to it was: “Two zeros. One tastes good.”
After the Thuringia election, in which FDP politician Thomas Kemmerich was elected Prime Minister in the third ballot with the votes of the AfD, the motif “Yellow bottle, brown content” emerged. In addition, fritz-kola showed a bottle in the blue and yellow FDP look with the label “Not new, but extra tasteless”.
“A shared, colorful and cosmopolitan togetherness has been firmly anchored in our corporate values since our company was founded,” explains the managing director of the campaign.
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“It is therefore all the more important for us to use our reach to have a positive impact on society and to deliberately point out grievances.”
The beverage manufacturer is campaigning for returnable glass with “Drink from Glass”, while the “Deposit belongs next to” initiative aims to draw attention to the precarious situation of deposit collectors.
According to Wiegert, the feedback on the current motives for the upcoming federal election was “overall very positive”. However, an exact evaluation can only be carried out after the end of the campaign.
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