As the Spring Festival approaches, blockbusters in the Lunar New Year festival have attracted much attention. , A few days ago, the driving line of sight learned that the previously highly vocal “New God List: Nezha Rebirth” has been locked for release on New Year’s Day. Facing the audience’s expectation for the classic Chinese comic IP, Hongguang MINIEV, which just set a new sales record of 36,762 in January, brought a big surprise, cross-border “New God List: Nezha Rebirth”, “Little God Car” and “Myth “A wonderful collision. As the special partner of “New God List: Nezha’s Rebirth” New Year Reunion short film “Grandpa’s Shadow Puppet”, Hongguang MINIEV will appear in this film, vividly interpreting the story of urban trendy youth and elders breaking cultural barriers and reuniting in harmony during the New Year reunion. At the same time, Wuling also launched the Hongguang MINIEV “Nezha” co-branded trendy jersey, to start the new year with the national audience!
Guoman’s Light VS Guochao Pioneer, a spark of creativity
As a Chinese mythical character, Nezha is one of the people with the highest consensus among the masses. It is also the core role IP for the national comic industry to enter the fast lane, becoming a well-deserved “light of the national comic”. The “New Nezha” in the “New God List: Nezha Rebirth” released this time is very different from the well-known image. Behind him is another cultural matrix of the second dimension and the new human culture, which is in line with the young of the new era. Human cultural trends.
Similarly, Hongguang MINIEV, as the top-selling national new energy vehicle in 2020, is not only a means of transportation, but has become a popular fashion item with its own social attributes, and continues to set off a trend of modification culture, conveying youth People’s personality and attitude. The cultural factors of the two interlinked and blended, wiped out the spark of cross-border creativity, and realized the inspirational collision between Guochao car and Guoman IP.
This time working with “New God List: Nezha Rebirth”, Hongguang MINIEV once again releases the vitality of tide creation and realizes the advanced cross-border “posture”. In response to users’ enthusiasm for the same modification of the movie IP image, Wuling brand will launch Hongguang MINIEV “Nezha Co-branded Trendy Car Jacket” this time, bringing new inspiration for modification to many Hongguang MINIEV users, and also for the ongoing Hongguang MINIEV” “Apparel Out of the Tide” event adds more expectations. It is reported that the “Nezha Co-branded Trendy Car Jacket” will be launched on the “Linglingbang” APP in March. At that time, fans and user fans can also participate in follow-up activities to win the movie co-branded car jacket, movie tickets, etc. welfare.
Advanced cross-border poses, creating unlimited surprises
In fact, this is not the first time Wuling Sa has entered the film industry. Since the listing of Hongguang MINIEV, Wuling has used its own trendy play gene to explore new national trends with young people, creating countless bright moments. For example, by cooperating with Hey Tea and YOHO! to narrow the distance with young people; in events such as “Hongguang MINIEV Changzhou Music Festival”, “CEA Trend Culture Exhibition” and “Shanghai International Fashion Week”, Hongguang MINIEV leads the trendy music circle, Electric voice coil and fashion circle. Coinciding with the New Year of the Ox, Wuling recently joined hands with the fashion magazine “VOGUE Apparel and Beauty” to produce a new year blockbuster, inviting popular celebrities Yoko and Ma Boqian to become Wuling New Year ambassadors, leading a new round of fashion aesthetic trends.
“Two Gods” unite, start the year with enthusiasm! “New God List: Nezha Rebirth” breaks through the original with a younger perspective. The new plot is ups and downs, which is expected to ignite the attention and emotional resonance of the people. And Hongguang MINIEV’s cross-border assistance presents the infinite possibilities of “National Trend Pioneer” continuously breaking through the imagination, adding a touch of national trend culture to the Lunar New Year Festival. Under the cooperation of the two parties, it is believed that it will bring a wonderful visual feast for the people in the Year of the Ox and create a new trend of fashion travel.
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