CRM Subscription Marketing Manager (m/f)

TERCIO and its Paris Victoire office are hiring one of their clients, especially in the media sector, who:

CRM Subscription Marketing Manager (m/f)

SKILLS:
Technical: mastery of an office package and especially Excel
– Mastery of email tools and email address
– Fluency in English is a good thing

Know how:
– Good oral and written communication,
– Capacity for analysis and synthesis,
– Sense of organization and method,

Experience being:
– Awareness of interpersonal skills, flexibility, rigor, awareness of teamwork

Qualification level:
Minimum Bac + 3 training – initial management training
You have 3 years of similar experience in business, preferably in a news agency

– Under the authority of the Subscription and Development Services Manager, you will play a key role in managing and enhancing the subscription process. You will work closely with those in charge of subscriptions and promotions to develop and maintain customer loyalty.

Your missions will be:
* Management and optimization of reprogramming memories:
– Creation of e-mail reminders: writing content, producing distribution files, managing the mailing list, and monitoring operations until the route is completed
– You manage the data and requests of 24,000 subscribers as well as training
– Implementation of outbound call campaigns: preparation of pitches and scripts, removal of call lists, operational monitoring
– Optimization of email campaigns: updating content, changing arguments by category
– Monitor and analyze results, implement regular reports to improve campaign performance

* Database management (project management):
– Analysis and certification of the database (identify inconsistencies, missing information, update) · – data enrichment

* Project management of the investment change in Mahalo (subscription management tool) in conjunction with the various stakeholders (internal and external):
– Analysis of price developments
– Creation of prices and formulas
– Continue with the IT team for the update in online payment

* Email camps
– Management of one-shot or recurring campaigns, sent manually (updating content, producing mailing lists, navigating in Brevo)
– Monitoring and analysis of results, implementation of reports

* Statistics
– Production of distribution reports

Good to know:

– Salary between 35 and 40k € over 13 months
– Combination
– Restaurant tickets
– 2 days of unpaid teleworkµ
– Trial period 4 months / frame