Cristina Pedroche and her most sustainable dress for the Campanadas 2023-2024
This year the popular Cristina Pedroche has once again made a splash with her famous New Year’s Eve dress, which for the first time carries a powerful environmental message. This year “the Pedroche dress”, in collaboration with Greenpeace, has reminded us that we have a vital challenge for 2024 and the years to come: Save water.
As the association explains on its blogmillions of households have entered 2024 sharing with Cristina Pedroche and Greenpeace the purpose of #SaveTheWater. The chosen topic could not be more necessary, after a 2023 marked by climate change, with severe droughts, and which ends with restrictions for more than 9 million people in Spain alone.
A dress made of organic and biodegradable materials
All the styling for this special night is an allegory of clean water necessary for life, and is inspired by the river nymph. For this reason, the materials used for its manufacture are biodegradable or organic. The iconic cape, which when removed revealed the famous chime dress, was made with a 100% recycled wool fabric on which the red amaranth plant and the cheerful nasturtiums grow naturally. A beautiful reminder, on such an important date, that we are natureand that taking care of the planet and taking care of the water is take care of our lives too.
It was Josie, the well-known fashion journalist and creative director of the event, who proposed Grenpeace Spain a selfless collaboration with Cristina Pedroche, in its tenth bells, to talk about the water problem, for which both have enormous concern. The designer of the dress, Paula Ulargui, added her interest in integrating live plants into the garments, her way of inviting us to reconnect with nature.
Eva Saldaña, executive director of Greenpeace Spain; Cristina Pedroche; Edurne Rubio, Director of Communication and Marketing of Greenpeace Spain, and Josie, Creative Director.
Discreet teamwork
Presenter, designer and environmentalists have worked intensely in recent months with the shared purpose of making water, the source of life, the protagonist of these chimes. With Josie as conductor and architect of the proposal, inspired by her own personal experience of discovering a contaminated well very close to her house.
In these months of work against the clock, Josie, Cristina Pedroche, Paula and the entire Greenpeace team and collaborators confess that they have moved “with the passion and conviction of those who want with all their strength to spread their purpose to millions of people in Spain ». And they have also done it with great secrecy and discretion to preserve the mystery of this year’s dress until the very moment on the balcony at Puerta del Sol. As Edurne Rubio recognizes in the blogDirector of Communication and Marketing of Greenpeace Spain, a good part of the Greenpeace team did not know anything and found out by drinking the grapes with the rest of the audience.
Plant layer on Cristina Pedroche’s dress to make visible the need to protect water.
There is no water for so much irrigation
In total, it is estimated that on Earth there are more than 1,200 trillion liters of waterbut we need every drop, especially when we take into account that only three percent is fresh water.
As Greenpeace reminds us, Spain is the driest country in Europe and 75% of the territory is at risk of desertification. There is less and less water because it rains less and it is hotter, due to the climate crisis. And if that were not enough, the little water we have is contaminated, often by nitrates from the macrogranjasit is stolen or wasted on intensive irrigation.
Some worrying data that environmentalists disclose and that has a direct impact on the planet and the health of the people who inhabit it:
- Did you know that 80% of fresh water is spent on irrigated fields, largely intensive?
- And that all that irrigated area in our country occupies an area the size of Switzerland?
- Or that 44% of our aquifers, our water reserves for the future, are in poor condition due to contamination and/or overexploitation?
Our planet has limits and fresh water is one of them. Human activity – excessive irrigation, deforestation, pollution – is altering the freshwater cycle beyond what planet Earth can buffer. If we exceed that limit, it will lose stability and resilience. And the world as we know it will never be the same.
Cristina Pedroche dress inspired by aquatic nymphs.
Where is the water going?
According to Greenpeace calculations, it is estimated that almost 80% of the water consumed in Spain ends up in irrigation, which is largely in the hands of large companies, which represents brutal pressure on water resources. These same companies, along with macro farms, are also causing water pollution, creating a perfect storm of scarce and contaminated water that ends in environmental disasters such as those that are occurring in the Mar Menor, Doñana or Las Tablas de Daimiel.
And far from stopping it, in recent years they have added half a million hectares to the area dedicated to irrigation in Spain, now reaching 4 million hectares in total. In a water-scarce country, they are irrigating an area almost the size of Switzerland! And they don’t want to stop, criticizes Greenpeace. The plans of hydrographic basins and administrations for the coming years include increasing irrigated surfaces, which may accelerate the current trend towards water collapse.
What can we do?
According to Greenpeace, administrations are allowing agribusiness and its large corporations to leave entire ecosystems, farmers and ranchers who do things well, and more and more cities and towns without water. It is in your power to stop it. Therefore, environmentalists demand that they:
- Locate and close the hundreds of thousands of illegal wells that exist throughout Spain.
- Ban new concessions that increase pressure on water.
- Set an irrigation reduction target for 2030.
As Pedroche explains in a video for Greenpeace«Water is life, and without water life is not possible.«. To protect water resources, Greenpeace has taken advantage of the support of the popular presenter to launch the campaign #SaveTheWater, and which includes a collection of signatures. In a very short time they have already collected more than 300,000. You can join yours by signing the petition at this link.
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2024-01-01 17:51:27
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