Mindshare, the media agency that is part of WPP, appointed Cristina Galán as its new CEO for Latin America and the Caribbean.
You will be responsible for ensuring that Mindshare’s vision of Good growth materializes throughout the region, promoting robust and sustainable growth for its clients, always seeking to have a positive impact on society and the world. In addition, he will lead Mindshare’s network of 400 people in Latin America and will be an integral member of Mindshare’s Exco Global, as well as GroupM Latin America’s Exco.
Galán joins the agency after being general managing director in Havas Media & Havas + Mexico.
“I am delighted to be named CEO of Mindshare for Latam, an incredible agency with great product development and capabilities, as well as an inspiring vision and great values,” said Cristina Galán. I am excited about the opportunity to work with very talented professionals throughout the region and offer the best communication strategies and executions to our clients. “
Adam Gerhart, CEO of Mindshare Global, said: “I am delighted that Cristina is joining the team to advance our strategy of Good Growth for our customers. His experience working in different geographies, agencies and key advertisers will allow him to lead Mindshare Latam from the front. Latin America is a key region within our network and Cristina’s passion and leadership will drive us and our clients to continue growing in the region ”.
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