Cristiano’s YouTube channel is already breaking all records

The former Real Madrid player launched his YouTube channel just a month ago. The platform has never had such a start.

Cristiano Ronaldo has forever left his mark on football history with an unparalleled career and dozens of records whose history is familiar to everyone. What was unexpected was the ability and pragmatism with which he built a business empire off the field.

The size and success of his business would already be unusual for executives with an academic background, even more so for a football player who learned, with basic education, with toughness and a lot of intuition, to overcome on the many problems that life has thrown at him. at a very young age. Without a theoretical foundation, he knew how to surround himself well and make his investments bear fruit. Hotels, clothing brands, perfumes and so on, the CR industry is running at full speed.

On social networks, the Portuguese are also on another planet, with hundreds of millions of followers on different platforms. The latest chapter in this media influence is the launch of his YouTube channel, which has broken all records in the history of the platform.

When he shared his first videos on August 21, a month ago, subscribers skyrocketed. In 90 minutes he reached his first million subscribers, in 24 hours he reached 18 million and 21 days later he had already reached 60 million, surpassing many celebrities who have been on YouTube for several years. This is the case of Taylor Swift or, more recently, Eminem.

Clearly, the Portuguese channel has already broken all records for its launch. For comparison, the most followed YouTuber in the world, Mr. Beast, took 9 years to reach 50 million followers. Cristiano took 1 month to reach 62 million. madness And the subscribers continue to increase…

“It was an idea a long time ago, but it was last year that I felt the need to start the channel, and that’s when we set up the team that would be responsible for to think about the strategy, the content and everything that was needed. logistics,” reveals Cristiano, who explains why he decided to invest in the platform: “YouTube allows me to reach the millions of followers I have in the world and it allows me to reach the youngest and the oldest in the same way, in any way. geography, and I think I owe that to them for the way they helped me and supported me. throughout my journey”.

This year, YouTube will overtake Netflix and Prime Videos in terms of time spent in the US. The same is true for social media and free-to-air television. The platform has become the biggest consumption channel in the world and Cristiano Ronaldo understands that very well.

“I want to show my habits, my tastes, my training sessions, talk to my friends, not only in the world of football, but also outside. I think about this project”, explained Cristiano, the most followed person on the planet on all networks combined and the first to exceed a billion followers if we add the networks it’s on here.