Cristiano Ronaldo’s Investment in Luxury Watches and Partnership with Chrono24

CR7 invested in luxury watches

Cristiano Ronaldo’s life changed abruptly after his arrival in Saudi Arabia. The international legend who signed an impressive contract with Al-Nassr earned $136 million in earnings between the salary he earned with the Middle Eastern club, sponsorships and sports prizes.

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The Lusitanian striker invested part of his fortune in one of his greatest hobbies: luxury watches. It is that in recent times, jewelry has become an investment instrument, in addition to being considered an inevitable accessory for the wealthy who decorate their wrists. Over the past decade, these watches have managed to outperform gold, real estate and stocks as a long-term investment, and experts predict this trend will continue to grow.

“As an athlete it takes you approximately 90 minutes to win. As an obsessive watch collector, he did it in seconds. Cristiano Ronaldo, the football icon, has just joined Chrono24 as a shareholder”, the company published about the new commercial project of the former Real Madrid. And on the company’s official website, the Lusitanian star commented: “As a long-time watch collector, it is a pleasure to become a shareholder of the company. Chrono24 unites millions of watch lovers from around the world to share their passion together – that global unification is something I know well and am delighted to be a part of.”

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According to Chrono24, a popular luxury watch market that brings together investors such as the world’s richest man, Bernard Arnault, Elon Musk or now CR7 himself, approximately 25% of searches on the site are related to this brand. In turn, 80% of them are about second-hand items.

“No one brings the passion for luxury watches to the world stage like Cristiano,” commented Chrono24 CEO Tim Stracke. He added: “He has already cemented his place as one of the greatest athletes in history and, as an investor, he displays an astute knowledge of luxury and world-class technology. That, coupled with his proven, authentic passion for collecting watches, makes him the perfect teammate as our company moves toward global expansion and our next chapter.”

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In addition, the manager highlighted in an interview given to Bloomberg a phrase that marked how the link with the world soccer star was created: “He has given money to us, not we to him.”

It is a new society that Cristiano Ronaldo has created that takes shelter in one of his favorite environments. The idol of Manchester United and Portugal will not lack time to invest in a project that expects great satisfaction, since since 2003 Chrono24 has led the way in the digital marketing space and in the world of luxury watches has changed the way of market the pieces by offering accessibility, connectivity and now the image of the European champion goalscorer.

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2023-07-13 21:36:18
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