Cristiano Ronaldo has risen to the top of the annual list of Instagram celebrities who can earn the highest percentage for a sponsored post, with the footballer earning $ 1.6 million (£ 1.2 million) for endorsing a product on social media.
The captain of Portugal, who displeased the sponsor of Coca-Cola of Euro 2020 Drinks removed from the show at a post-match press conference.Wrestler-turned-actor Dwayne Johnson and singer Ariana Grande topped the list.
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It is the first time that the footballer has topped the annual list, which is dominated by American celebrities from the television, film and music industries.
The amount Ronaldo could be paid for a sponsored position is estimated to have increased dramatically last year, nearly doubling from $ 889,000 in 2019. Ronaldo rose from third place in 2019, topping Johnson’s previous list and second. Kylie JennerAn enterprising beauty celebrity.
Ronaldo is the most followed person on Instagram, with more than 300 million followers, and his community of followers on social media sites, including the major platforms Facebook and Twitter. More than 550 million.
“With the start of the euro at the beginning of this month and little Controversial marketing moves “Ronaldo’s presence has exploded,” said Mike Bender, co-founder of HopperHQ.com, which compiles the unofficial annual list of top earners on Instagram, for the past two weeks. “Just a week ago, he confirmed his status as king on Instagram. as she became the most followed person on Instagram. Platform “.
The top ten list includes another sports star, Ronaldo’s archrival. Lionel Messi, which ranks seventh and can fetch nearly $ 1.2 million.
Six are high-income women, including superstars like Kim Kardashian, Beyoncé, Grande, and Selena Gomez. The estimated amount celebrities can charge for a funded post soared last year, driven in part by increased internet use as the public sought to ease boredom at home during the coronavirus pandemic.
Johnson, last year’s highest-paid actor with an estimated $ 87.5 million in earnings, according to Forbes, saw his postpaid fees increase by $ 500,000, while Kardashian’s fees increased by $ 560,000.
“As Covid-19 continues to affect our lives, it appears that Instagram It is one of the few places that has not been negatively affected by the epidemic. “With people using the app more than ever, some would say that the inevitable gains will peak. With the growing number of followers and the enormous amount of exposure each of their posts has, it is no surprise how valuable the content of these celebrities is. “
In December, nine-year-old Ryan Kaji was named Highest-paid YouTuber with $ 29.5 million in revenue last yearAccording to Forbes magazine. Kaji, who makes millions “unpacking” and reviewing toys and games on YouTube, has held the title for the past three years. In total, the 10 highest grossing YouTube stars made $ 211 million in 2020.
HopperHQ compiles the list by looking at factors including average engagement, number of Instagrammer posts, and a variety of variables, including number of followers, to estimate what a celebrity would charge a brand for a sponsored post.
The 10 highest paid stars on Instagram
1 Cristiano Ronaldo – $ 1.6 million Function
2 Dwayne Johnson – $ 1.52 million
3 Ariana Grande – $ 1.51 million
4 Kylie Jenner – $ 1.49 million
5 Selena Gomez – $ 1.46 million
6 Kim kardashian – $ 1.41 million
7 Lionel Messi – $ 1.16 million
8 Beyoncé Knowles – $ 1.14 million
9 Justin Bieber – $ 1.1 million
10 Kendall Jenner – $ 1.05 million
Source: HopperHQ.com
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