The stock market is more and more subject to comments made by influential people about certain brands. We have already discussed the case of the fall in the price of Bitcoin after Elon Musk’s tweets. It is now the turn of Cristiano Ronaldo, top scorer in the history of the Euro, to drop the price of Coca Cola with a simple gesture at a press conference. The player is very serious about his lifestyle, and he lets it know.
Cristiano Ronaldo doesn’t want Coca Cola to cool off in press conference
At a press conference on Monday, before the Portugal-Hungary match, he moved two bottles of Coca-Cola that were in front of him, to put them out of his sight. The Portuguese star sat down, saw the two soft drink bottles and dismissed them contemptuously, as if they were toxic or banned products. He immediately took a bottle of water and said to the cameras, “Water! By letting it be understood that the right thing to do is drink water. Spanish sports newspaper Brand quickly made the connection between this gesture and losses of a billion dollars for Coca-Cola on the stock market. The move to put the bottles aside caused the company’s stock price to drop sharply by 1.6%. And on the economic front, Coca-Cola’s valuation has gone from $ 242 billion to $ 238 billion. Total losses estimated at $ 4 billion.
Cristiano Ronaldo, a father who protects his children from Coca Cola
Cristiano Ronaldo has already said in interviews that he is concerned about the good nutrition of his children. “I’m tough on my son. Sometimes he drinks Coke and Fanta, and he eats crisps and he knows I don’t like it,” he said.
Pogba follows the example
This gesture has of course been spotted all over the world and by other footballers who follow his example. Paul Pogba also started his press conference by paying attention to the bottles that are in the field of the camera. Like Cristiano Ronaldo, he did not hesitate to make disappear under the desk the bottle of Heineken beer which was in front of him, even if it was a bottle of non-alcoholic beer. An unprecedented episode for the sponsors of Euro 2020.
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