Karim Benzema is approaching 600,000 subscribers on his personal channel.
Cristiano Ronaldo continues to expand his empire. After conquering the football world, the Portuguese star is now making his mark on YouTube. Launched on August 21, his channel offers his fans exclusive content that combines intimate moments with his partner Georgina Rodriguez, behind-the-scenes footage of his training sessions, and a glimpse into his private life. It was an immediate success: in just a few hours, CR7 reached a million subscribers, once again illustrating his ability to unite beyond the stadiums.
Two days after its launch, Cristiano Ronaldo’s channel approaches 40 million subscribers
But Ronaldo is not an isolated case. Far from being limited to their sporting performances, several players have chosen to diversify by becoming content creators on platforms like YouTube and Twitch. Karim Benzema, Ballon d’Or 2022, is one of the pioneers. His channel, which has nearly 600,000 subscribers, reveals videos of his daily life, his training sessions, and his luxury car collections. The Frenchman’s authentic and accessible content allows him to further strengthen his connection with his fans.
Another iconic figure, Sergio Agüero, forced to end his career prematurely for health reasons, has found a new path on Twitch. Followed by nearly 5 million people, the former Manchester City striker delights his community with live gaming sessions and match commentary, combining a passion for football and proximity to his audience.
Benzema, Aguero, Lingard and Foster also use the social network
In this movement, other players like Ben Foster and Jesse Lingard also stand out. The Watford goalkeeper, through his channel “The Cycling GK”, manages to merge his passions for football and cycling, while Lingard offers videos focused on gaming, thus attracting a young and diverse audience.
Finally, Christian Vieri, although he has been away from the field for several years, continues to make a name for himself with “BoboTV” on Twitch. Co-hosted by former glories of Italian football, his channel has become an essential meeting place for fans of lively football debates.
Through these examples, we see that footballers are no longer content to shine only on the pitch. They are now investing in the digital world, creating a direct and intimate connection with their fans, and redefining the contours of sports celebrity in the era of social networks.
