Jakarta –
Binance tries to market Non-Fungible Token (NFT) through sports. Portuguese superstar, Cristiano Ronaldocooperated as partners.
Launching Reuters, Binance, the world’s largest crypto exchange, announced its partnership with Ronaldo on Thursday (23/6) local time. CR7 was asked to promote NFT.
Binance day Cristiano Ronaldo agree on a multi-year contract. Under the deal, the two will create a collection of NFTs to sell on Binance.
The plan, the first collection will be released this year. This effort was carried out in the midst of a dimming crypto market.
NFT is a digital asset, which can represent a valuable item for sale. The data will be stored in the blockchain, such as transaction records, which will allow all parties to access the authenticity of the NFT.
The popularity of NFT exploded last year. However, the dimming of the crypto market made NFT also experience a setback.
It’s not just Ronaldo as an athlete who is being partnered with to boost the crypto market. Last year, Crypto.com contracted a name change to the Staples Center, the headquarters of the Los Angeles Lakers, to become Crypto.com Arena.
Meanwhile, FTX Trading Ltd has also sold its shares to Tom Bradythe winner of the most Super Bowl titles.
(then / mrp)
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