Cristiano crushes the United brand

Pressure. It is not a matter of judging Cristiano legend, the Christian soccer player or the Christian person. It is a matter of talking about it as a brand, as part of the industry. The Christian product needs to play the Champions, be among the best. It is unthinkable that its icon walks through the Europa League or by the Conference, in the worst case. That’s why you force the machine to leave the United this summer. That’s why he didn’t get on the plane yesterday that takes them on a world tour.

Inside. It is more and more frequent that the stars force the situation to leave. Cristiano has done it several times. The contracts are worth nothing and the image they leave in their clubs is devastating. See United. He signed an important sum to play in Thailand, Australia y Norway thanks to the Portuguese; without him, his cache sinks. This is how this business breathes today in which Cristiano sells more than the centennial shield that he represents.

Revolution. Luxembourg It will be the capital of football this week and not because there is a match. Not, at least, among soccer players. On Monday and Tuesday it is celebrated in the European Court that the trial for the ‘Superliga Case’. The members of this organization and those of UEFA y FIFA, which he accuses of monopoly. The prestigious lawyers of both parties will attend the oral hearing. And the sentence? There is no certain date, but it could go to October. Football is at a key moment.

Hello Qatar. FIFA set up an American show a few days ago to announce the venues for the World Cup 2026. The creation of his TV channel is also going down this path, although the reality of soccer —compared to other sports— can cut his pretensions. In the congress a few days ago with the 32 selections of Qatar told them of his idea of ​​putting cameras inside the changing rooms during the World Cup NBA. The response of the selectors was forceful: no way. Traditionalism is like that.

Today we discover… Paxten Aaronson (2003). little brother of Brenden, player of the salzburg who just signed the Leeds, comes from astonishing in the pre-olympic from CONCACAF with the U-20 of EE UU. Small body, almost a playmaker, but a voracity near the area that made him finish as a star and top scorer in the tournament. He had already marveled at the MLS con Philadelphia Union. It would be rare not to see him in Europa in a few months. A jewel.

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