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Instagram
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1.5
Released on Sunday afternoon: The text of Tidjane Thiam’s Instagram message.
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Kesytone
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2.5
It is his own views, Thiam writes in his Instagram profile.
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PD
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3.5
According to “NZZ am Sonntag”, Thiam asked his manager Khan to collect “dirty material” about Claudio de Sanctis.
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PD
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4.5
The dispute between Tidjane Thiam and Iqbal Khan has been an issue in the banking world for weeks.
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keystone-sda.ch
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5.5
Urs Rohner, Chairman of the Board of Directors of Credit Suisse. Did he know about Thiam’s insta offensive?
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As US President Donald Trump (73) trumpeted into the world via Twitter, Tidjane Thiam (57) has recently discovered Instagram for himself. And the CS boss also puts media in the laces (BLICK reported).
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The choice of this social network for his personal campaign seems a bit strange. Until now, Instagram has mainly served young people, stars and starlets to show their best side. The fact that the social network is used by a group boss as a channel for crisis communication is rare.
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If the collar bursts
Apparently no problem for Instagram newcomer Thiam. After the “NZZ am Sonntag” reported that he had asked his subordinate Iqbal Khan (44) to collect “dirty material” against the former Europe chief of the CS, Claudio de Sanctis (47), to get rid of him , the collar burst.
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He believes in the freedom of the press and the importance of free media, writes Instagrammer Thiam. «I’m sorry to have to write this message. But the amount of misrepresentation I have dealt with in the past few months shows me that it is no longer the right strategy to be silent. »He denies the allegations made against him. Credit Suisse also denied the content of the article.
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Mark Balsiger (51), specialist for crisis communication, speaks of a “pitiful solo run”. “The fact that Thiam chose Instagram as the channel is a laughing stock.” Instagram is not suitable for crisis situations. “This gives the recent revelations even more weight,” believes Balsiger. «The allegations are steep. Precisely because they are addressed directly to Thiam, he shouldn’t have reacted himself. That would have been the job of the media office. »
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CS remains silent
However, the large bank’s large media team was not willing to comment appropriately yesterday either. BLICK questions, such as whether Thiam’s statements on Instagram were coordinated with corporate communications, remained unanswered.
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In his post, Thiam announces that he will continue to comment on false information on Instagram. So watch out, fake news, you will be shadowed!
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