Home » Business » Creative Cooperation Ideas for Insurance Intermediaries: Tips from Thomas Köhler, CEO of Zaigen GmbH

Creative Cooperation Ideas for Insurance Intermediaries: Tips from Thomas Köhler, CEO of Zaigen GmbH

How do you go about finding the right cooperation partner:

Thomas Köhler, founder and CEO of Zaigen GmbHZaigen

  • Analyze your market and identify companies whose customers could benefit from your insurance services.
  • Clear agreements and objectives: Define clear agreements and objectives for cooperation with each partner. Clarify in advance what services and resources each partner will contribute. Create written cooperation agreements that cover all aspects of the collaboration.
  • Joint marketing initiatives: Develop joint marketing campaigns with your cooperation partners. Use social media platforms to increase reach and share relevant content.
  • Take advantage of cross-selling opportunities: Identify opportunities for cross-selling with your cooperation partners. Offer special discounts for customers who use both the insurance intermediary’s and the partner’s services.
  • Here are some cooperation ideas by industry that you could use:

    • Car dealerships: Insurance brokers can work with car dealerships to offer “all-inclusive” insurance for vehicle buyers. This could be special car insurance with special conditions when purchasing the vehicle.
    • Travel agencies: Cooperations with travel agencies offer the opportunity to offer travel insurance directly when booking vacation trips. This makes it easier for customers to protect themselves against unexpected events during the trip.
    • Driving schools: Brokers can cooperate with driving schools to offer special insurance packages for new drivers. The focus here could be on discounts or special coverage options.
    • Real estate agents: A cooperation can be entered into with real estate agents to secure real estate purchases. This could be special insurance against possible damage to the house or apartment.
    • Fitness studios: Collaborations with fitness studios offer the opportunity to offer health insurance that is specifically tailored to fitness enthusiasts. This could include discounts for regular health checks or fitness programs.
    • Online pet supplies platforms: Insurance intermediaries could partner with online pet supplies platforms to offer customized pet health insurance policies.
    • Electronics markets: Cooperations with electronics markets enable the development of insurance for electronic devices such as smartphones, laptops and tablets.
    • Student Organizations: By working with student organizations, specific insurance packages can be developed for students that take their needs and budgets into account.
    • Craft businesses: Insurance intermediaries can cooperate with craft businesses to offer special insurance solutions for craftsmen. This could include liability and property insurance tailored to the needs of this professional group.
    • Cooperation with local companies:
    • Working with local businesses, such as restaurants or cafes, to offer insurance packages specifically tailored to the needs of small business owners.

    These examples are intended to illustrate how diverse and creative collaborations can be designed to create practical and effective business opportunities for insurance intermediaries.

    Author: Thomas Köhler is founder and CEO of the Swiss Zaigen GmbH. The company from Zurich offers V-Quiz offers a quiz app with which intermediaries can fulfill their further training obligations according to IDD. With the promo code: Joker-2023 you can get one IDD lesson for free until December 31, 2023.

    2023-12-22 07:01:53
    #Collaborations #lead #success #Practical #tips #insurance #intermediaries #Practice #Versicherungsbote.de

    Leave a Comment

    This site uses Akismet to reduce spam. Learn how your comment data is processed.