This Wednesday evening, at 6 p.m., will take place the Creative Connectionan appointment at the Comptoir Général in the tenth arrondissement of Paris. An event that allows students from creative schools to defend their creations “live” with great agency talents (DC, DA, CR) and to find the internship or work-study program that suits them. This event, which will bring together between 150 and 200 people, is organized by the AACC, with the support of Mediatransports. For CB News, which has supported the Creative Connection since its creation, Gilles Fichtebergpresident of the Advertising delegation and co-founder of Rosa Paris, described the importance of this job-dating for future creatives. Valerie DecampManaging Director of Mediatransports, explained to us why the presence of Mediatransports at this event is important.
The Creative Connection is above all the opportunity for young people in creative studies to have direct contact with the creative directors of agencies, “who are usually those who recruityou explain Gilles Fichteberg“as in all professions, our daily lives prevent us from resting and having the time to meet people. This event is the best bridge between young people wanting to do these jobs and agency creatives, who will take time to receive them.”.
On his side, Valerie Decamp evokes the fact that today “even more than yesterday”, particularly as part of the sobriety plan, “Advertising is not badly attacked”. And this, while the appreciation of advertising among young people is still very positive.“If we want to continue to defend our advertising business, this means that the advertising must be of high quality. Creative people must therefore have a certain level of requirement in their work and their ideas. It is therefore important for Mediatransports to always be alongside creative agencies and these young people to make them even more aware of these requirements”. proclaims the general manager.
But there’s no reason for responsible advertising topics to be boring. Mme Decamp therefore raises the question “how can we creatively make a subject serious, transform a communication into a desirable communication ?”. What M. Fichteberg respond “there is a whole lot of work to be done, especially on print and DOOH media – which are in direct contact with people’s daily lives. It is an extremely effective support but also terribly demanding. I am very attached to it because it is the very essence of our job as advertisers. I hope that we will consume advertising in town for as long as possible and with envy. If we give people a message that has no interest and does not arouse curiosity, they are not interested. It’s a supply business, we’re here to create surprise, desire, innovative stories that connect brands to people. And Mediatransports is a great media to do that”.
Valerie Decamp concludes by stating that in these cases, “advertising is really useful. It is important for us, professionals in the communication sector, to remember this. Advertising is capable of changing behavior. And today this is what we need, we are in a potentially anxiety-provoking period of transition. There really is a supporting role to play in these changes in behavior, which advertising does perfectly. In addition to having the desire, I think that young creatives must have this responsibility to defend the advertising sector”.
Program In
In the first part of the event, Gilles Fichteberg will provide an initial assessment of the INN integration and social inclusion program. “A program that we built with the AACC, the association Les Déterminés and the AFDAS a year ago,” he explains, “ie 17 young people on work-study programs in the largest agencies in Paris. Their alternation is coming to an end, we are going to take advantage of this evening to highlight them and let them discuss with all the creative people who will be there so that they too can create their own networking.”.
