VIENNA. The creative agency KTHE I Team Farner has won the coveted Beko account in Austria. In this way, the agency supports the household appliance brand in the local implementation of a wide range of campaigns. The range of subject areas is just as diverse as the marketing channels chosen.
From the national implementation of the Beko Top 3 campaign to the advertising support of the product launch of BekoFiberCatcher: As a result of the collaboration, numerous Beko campaigns have already been successfully implemented in this country.
With a clear focus on digital communication channels and a consistent approach to all customer touchpoints of the brand (point of sale, print, online, trade fairs, moving images and much more), KTHE I Team Farner has proven to be a reliable partner for Beko Grundig Österreich AG.
“Even a global brand often requires local agency partners. With KTHE I Team Farner, we have already successfully implemented a number of projects in Austria and we look forward to further shared successes – also in the future,” confirms Margit Anglmaier, Head of Marketing, Beko Grundig Österreich AG and adds: “Just like our brand – our collaboration also represents a groundbreaking journey characterized by innovation and sustainability.”
About Beko
Beko is one of the top 3 major household appliance brands in Europe (source: Euromonitor International Limited; major household appliances according to Household Appliances 2023, by sales volume, data from 2022). The range is sold in over 100 countries worldwide and includes large electrical appliances from the areas of cooling & freezing, washing & drying and cooking & baking. The regular awards from important European consumer organizations such as Stiftung Warentest prove how high the quality and how strong the environmental and price/performance characteristics of Beko products are. Beko only develops products that help all consumers lead a healthy lifestyle. More about this at: www.beko.com/at-de
About Beko Grundig Österreich AG
Beko Grundig Österreich AG is one of the most important international market participants in the home electronics sector. The company is the umbrella organization for the brands Beko, elektrabregenz and Grundig in Austria. From the headquarters in Vienna’s 23rd district, 40 employees control the national activities in the areas of marketing, sales, product marketing, after sales service, HR, finance, logistics and supply chain as well as internal sales. Proximity to customers and their needs always have top priority: all market participants can find the right products for them in the wide range. In order to ensure maximum product quality, the devices
Mostly manufactured in-house in 28 state-of-the-art production facilities of the parent company Arçelik in Europe, Asia and Africa. What’s special: The plants work according to a sustainability strategy that was implemented many years ago in all corporate, development and production areas and was certified according to international standards – for example, in 2022 the Dow Jones Sustainability Index named it the most sustainable company in the household appliance industry for the fourth time in a row .
Credits
Client: Beko Grundig Austria AG
Management: Dr. Evren Aksoy
Head of Marketing: Margit Anglmaier
Agency: KTHE Team Farner Werbe GmbH
Management: Rudi Kobza, Marc Kobza
Creative Director: Ralph Seda
Concept: Marlene Seitlhuber, Julia Hinrichsen
Art Director: Alex Ludwig, Lucas Maschik-Vaz
Account Director: Jürgen Offenberger
Moving image editing: Diego5 Studios Branded Entertainment GmbH
Image processing/lithography: Rotfilter GmbH
2023-11-15 23:35:48
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