Communication via social media is a key activity today, as the ability of brands to understand the talent opportunity depends on it, as happened with a test offered at Papa John’s.
Today, increasingly efficient tasks have been developed, by means of which the ability of brands to innovate in their interaction is determined.
Creative work is one of the most difficult today, because the ability of a brand to be a benchmark in the market depends on it.
Talent management is decisive these days, because its good management does not only depend on the capacity of the human resource, as in the case of the creator who we will reveal who reported that his proof of work was sold to Papa John’s , but of the impact that a brand achieves by defining its role in the market and the strength with which it defines itself against the competition.
As expected, there are some very serious incidents that alert us to the effects of poor talent management and the most important thing today is to understand the value of consumption.
In this context, a very important element is one that has to do with the capacity of brands, especially when they understand that the capacity that they reach in the market depends on good talent management.
Proof of work that ended badly
A terrible incident reported by a designer shows how important talent management is today in a company and how, with its good administration, it is possible to pay for the image that organizations have in industries.
The fact reported via social networks warns that a marketing agency asked the designer for proof of work, in order to assess how well he would perform in the proposed position.
The creator’s complaint warned that this agency had shown interest in his profile, but when he submitted his evidence, he stopped receiving communications from them.
The surprise came to the creator when he found out that apparently this agency used his test as a strategy for Papa John’s, so he made an alert to protect the ideas that are generated before what he called “a bogus vacation.” “.
The practice of bogus vacancies, a trend followed in the market, is an unfortunate incident, as it only signals the serious problem that exists in terms of labor regulation and the importance of ideas today more than ever. This forces you to understand its management as much as possible, as shown by the diplomas offered by the School of Marketing.
⚠️ There are agencies that steal the job of candidates ⚠️ Has this happened to you? You already know what I think of these practices ???? pic.twitter.com/PYCuElrhEs
– Fra, the fairy of the holiday ✨✨✨ (@frasalazar) January 23, 2021
Poor talent management highlighted in networks
The poor management of talent highlighted in the networks is a recurring theme and a reminder of the difficulty of digital work today.
The best example of this is found when in 2018 we reported the letter that a Community manager wrote to actor Eugenio Derbez, when he made fun of hiring a network manager.
The professional clarified that the cost corresponds to the professional work required by the administration of social networks and recalled that this conditions the ability of a personal brand to be more and more relevant in the market.
Where to focus talent management
Smart Insights revealed an important trend in terms of digital marketing techniques used around the world.
The first of these revealed by the company was content marketing, followed by artificial intelligence and big data, so that the guideline for talent management in digital assets is set on creation. content, resource management such as machine learning and data storytelling.
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