What are the requirements for the companion that creatives want? Director Xu Zhiyan, Music Producer Yu Jia Lun, and Creative Director of Three Styles for New Digital Media Zeng Weijie, in Experimental Zenbook Pro co-creation project[21 giorni]answered this question. Three creators from different fields enter their daily lives to find inspiration, archive them one by one, accumulate them and then turn them into works – it all happens naturally on the ASUS Zenbook Pro 16X OLED Creator laptop.
In recent years, ASUS has been actively creating notebook series for creators, including ProArt Studiobook, Zenbook Pro, Vivobook Pro, and other series. The new Zenbook Pro 16X OLED launched this year not only makes creative workers visual “can’t go back after using it” with its 4K OLED screen, but also the intuitive operation of the ASUS Dial design knob, a series of firsts – unique design and top-notch performance, also allows the creative situation to unfold anytime, anywhere. .
It can be designed according to the creator’s needs, because the product designer also has the creator’s reflection and needs. ASUS product designers Chen Weiquan and Zhang Zhihan said the inspiration for designing and creating laptops came from their usual usage behavior.
Product Designer: I also need a powerful laptop!
Zhang Zhihan mentioned the Zenbook Pro co-creation experiment project[21 giorni]in his view, the design reflects the core spirit of the ASUS Creator Series notebooks: “The three creators all said that creation actually comes from life. This is the same as when we design laptops. What kind of problems do we encounter in our work and what we want to improve, part of our daily life will turn into the entry point of the next generation of products. Whether it’s creation, even product design Well, that’s how it came about. “
The birth of a new computer, from design to mass production, takes less than a year on average. The first step in developing an idea is that the design team will brainstorm internally and the designers will get together to discuss the problem the new laptop wants to solve.Various functional designs, while defining what kind of usage scenarios, which consumers , and so on. Any ideas, stick them all over the wall with post-its, and then slowly converge.
“The function is usually determined before entering the modeling.” The modeling steps are hand-painted draft, 3D draft, solid model and then model verification. Chen Weiquan joked that this stage is “Internet struggle”. In the next phase, the R&D department will be included in the team to discuss the feasibility.
They themselves are keenly aware of the need for high-performance laptops. “In our work environment, we need high-performance laptops.” Chen Weiquan said that they often use rendering (rendering) and rendering consumes energy, but at the same time It is necessary to take the image everywhere to discuss with the various departments, out of their own needs, waiting for a high-end performance notebook superior.
Another example is the color rendering that visual operators care about the most. Zhang Zhihan said that designers have high requirements for color, so Zenbook Pro 16X OLED uses a 4K OLED screen. The 4K OLED screen is not only PANTONE certified to provide accurate and excellent colors, it also reduces harmful blue light by 70% to protect your eyes.
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However, laptops are lightweight and easy to carry, which often puts a limit to the performance improvement. The first cracking method they came up with was a unique heat dissipation design. “At first, I wanted to raise the keyboard and OLED screen to improve heat dissipation.” The most amazing thing about Zenbook Pro 16X OLED was born:The raised keyboard design not only complies with the optimal ergonomic 7-degree tilt, but also works with the ASUS IceCool Pro cooling system and AAS Ultra design to increase airflow by 30%, greatly improving the dissipation of the keyboard. heat.
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The ASUS IceCool Pro and AAS Ultra cooling system are designed to support optimal performance and provide users with an ergonomic experience.
Innovation is often unimaginable at first. Did they say that when the proposal was handed over to the R&D department, they weren’t all sure this way of lifting could be done? “I didn’t do it at all, it will be difficult.” Chen Weiquan further explained that the overall notebook hinge design will connect the screen to the body, but to enhance the heat dissipation effect, the Zenbook Pro 16X OLED design team insists on using the elevator design to hinge. With the team’s efforts, pushing the boundaries, going back and forth many times, and confirming that other lifting methods are no better than the version proposed by the original design team, this innovative industry lifting project has been officially unveiled.
Let the creator’s path unfold freely and efficiently
In addition to efficiency, the design team is also concerned with efficiency. Those hotkeys that are often used to process files, Control + C, Control + V … and the mouse, Chen Weiquan admitted that for designers they are not the most necessary keys and functions. work can be further improved, so I devised a new structure “.
For example, the ASUS Dial drawing knob at the top left of the touch panel is tailor-made for creators. By rotating left and right, you can quickly zoom in and out of images, use the timeline, brush size, or brightness settings, allowing to edit video. , drawing and other operations become intuitive and easy.
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The innovative ASUS Dial Drawing knob allows precise control of creative parameters in Adobe® applications.
Starting from personal experience, Chen Weiquan said that today there are many creation platforms and the ecology of creation is different from the past. Internet celebrities and YouTubers have jumped to the top of their dream careers and more and more people want to become freelance creators.“The ASUS Dial design knob is a design we want to bring to people who are making videos (becoming creators).” He expects ASUS Dial to make the path for creators wider, smoother and easier to walk, which is to open the creation The Key to the Gate.
As for the position of the ASUS dial drawing knob, the decision was made after testing someone, which is also about the efficiency of the creation. “Other fingers use Control + C or Control + V, but the thumb and index finger can be operated directly without moving. ASUS Dial, don’t waste a finger.”
The Zenbook Pro 16X OLED features many one-of-a-kind designs, demonstrating the ASUS design team’s ambition to improve the performance and efficiency of Creator Series laptops.
It’s just that the path of advancement is not linear and is often a continuous back and forth between ideas from the design team, changes in the field, and feedback from the R&D department. “This work is a complex and systematic interweaving.” The two said with a smile that making a product is a process of repeated choices, because in the limited space of a laptop it is impossible to cram all the functions.
The trade-off is not even the result of a quantifiable value. For example, the Zenbook Pro 16X OLED has six speakers, four more than the average laptop, and has Harman Kardon certification and Dolby Atmos® surround sound. For this sound effect, music producer Yu Jialun was also very surprising in the co-creation plan of[21 Days].
But beyond the hardware, the key to creating high-end laptops is to consider a greater user experience: “Actually, the more expensive and high-end products are, the better the perceptual experience must be, this is the key to victory.” . Zhihan and Chen Weiquan are also right. Therefore, he is very persistent in creating an atmosphere.
Breathe together calmly and accompany the creation of daily life
As for the sense of atmosphere, in addition to the sound effects, the lighting effects are also an important part. Zhang Zhihan said that the design team’s effort in designing the lighting effects is second only to the keyboard lift function. The sense of technology between the two, he took the car as an example. Usually, the lights flash when the car is unlocked. This ingenuity is also packaged in the Zenbook Pro 16X OLED. “The moment the computer is turned on, it brings a different atmosphere of experience to the creator.”
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The White RGB intelligent lighting effect has several scenarios to choose from, one of which is the “breathing” scenario, in which the lighting effect slowly flashes and turns off, as if it were breathing. Why do you have this setting for a special situation? “Because it makes laptops look alive. We all love to breathe light.”
Perhaps this is the most appropriate angle to get to know Zenbook Pro 16X OLED,“Actually, the original design of the whole notebook is the same as the intelligent lighting effect. I hope it really becomes a partner in the creator’s work, not an exaggerated existence, but a very practical existence that can help the creator.” .
“This should be the closest product to the original proposal in the case I made, with the highest degree of completion, which is filled with a sense of accomplishment.” The original design of the Zenbook Pro 16X OLED Creator laptop is to make the creator’s dream come true, and the designer himself is the first dream come true. “Seeing someone else using my laptop in a coffee shop is filled with relief and emotion.”
Finding the right partner isn’t easy. Perhaps this is why creating a creator’s dream partner is also worth a dream. By pursuing efficiency together, or taking a deep breath and stopping to think together, the creator’s dream-making routine has become more three-dimensional.
Zenbook Pro 16X OLED (UX7602) Creation ・ Beauty ・ Power
∎ Powerful performance ｜ 12th Generation Intel® Core ™ i9-12900H processor, NVIDIA® GeForce RTX ™ 3060 discrete graphics
∎ Efficient heat dissipation ｜ World’s first AAS Ultra design increases airflow by 30% for efficient heat dissipation
∎ Stunning colors ｜ 16-inch 4K OLED touchscreen
∎ Innovative design ｜ ASUS dial design knob, white RGB intelligent lighting effect
Learn more about Zenbook Pro 16X OLED (UX7602):https://twasus.site/ohOXa
