Create your professional Facebook page

Goals

• Understand the Facebook social network
• Differentiate between profile and page, create them
• Publish content
• Recruit your “fans”

Programme

Synthetic presentation of Facebook

• Usage statistics in France
• Target audience and objectives
• Facebook SEO tool

Profile confidentiality, distinction between personal profile and page
professional

• Facebook profile creation
• Settings: privacy and notifications
• Use of the profile as a professional relay (case of
  groups)

Creation of the Facebook page

• Page settings
• Optimization of company presentation spaces

Animation of the Facebook page

• Presentation of the different types of publication
• Recruitment of the first fans
• Interactions on the page
• Editorial planning

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