Professional advertising for every craftsman – with advertisements, on posters and with social media postings: In the new advertising portal of the image campaign, this is very easy and, above all, free of charge. Corona motifs for wearing a mask and keeping a distance are included.
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To draw attention to your company and its services and products with professional advertising is a challenge for many craftsmen. The new Advertising portal for the craft’s image campaign wants to support them.
Businesses can access the Templates in the design of the campaign create their own advertising. You can add your own logo, descriptive text and operating data to posters, social media postings and even cinema spots.
Photo: © DHKT / handwerk.de
“In this way, craft businesses benefit at the same time from the visibility of the nationwide campaign high recognition value hat “, write those responsible from the handicrafts campaign office at the Central Association of German Crafts (ZDH) is located.
The templates can be found on the website werbeportal.handwerk.de customize it and then print it, place it as an ad or post it on social media, for example
The portal also features tailored to the COVID-19 pandemic individualisierbare Corona-Motive with the request to wear a mask, keep your distance or pay cashless, which can be displayed in sales rooms and should be a professional alternative to self-designed posters.
The new advertising portal replaces the previous advertising material portal
The redesigned advertising portal replaces the previous “advertising media portal” for the campaign. Not only the templates are new. Above all, there will be significantly improved navigation and user-friendliness, promise the initiators.
Companies can use filter functions to find suitable templates for themselves. If you store your own data in your company profile, you get all the templates pre-filled. Thanks to a server relocation, preview and download functions would now work at a contemporary level.
Operation with smartphone and tablet
And operation with smartphones and tablets is no longer a problem in the new portal. “We want to make it even easier for craftsmen and women to use the materials from the image campaign for their own businesses. For this, it was important to create a portal that is technically state-of-the-art and intuitive to use,” says ZDH General Secretary Holger Schwannecke. In particular, the high demand for the “Corona motifs” has shown how great the need is for such an offer. “We hope to be able to support companies even better in their communication with the portal in the future, so that they can concentrate on what is most important to them – their craft.”
New registration required
Companies that are already in previous “advertising media portal” registered, have to register again for the new advertising portal due to data protection. In the coming years, the offer in the portal is to be continuously developed along with the craft campaign. Those who are interested can order the E-May newsletter “Information for companies”.
An explanatory film about the new advertising portal:
Promotional items in craft design
In the promotional items shop, a changing range of promotional items in a craft design complements the range: from postage stamps and customer stoppers to limited-edition felt bags.
What: ZDH / DHKT
