Cowboy announces his arrival in the United States. With 25,000 units already in circulation in Europe and its expansion in Sweden and Denmark since this summer, the Belgian brand continues to accelerate internationally. A player in urban micromobility, Cowboy is now present in 12 countries.
A high-performance electric bike, now on the American market
Cowboy announces in the United States, a territory where the conditions of urban mobility are particularly tense, with a strong congestion of the main roads. In 2020, despite the pandemic, the New York motorist lost an average of 100 hours in traffic jams. By setting up in the United States, Cowboy is positioning itself in this urban landscape, as an effective and credible alternative to save time, but also as a sustainable response to the ecological challenge posed by these kilometers of traffic jams.
“Cowboy 4, our latest generation electric bike, stands out for its sleek style but also for its user experience designed to be as simple, efficient and safe as possible”
“Today, it is all our know-how in terms of innovative mobility that we offer to American cyclists, by integrating natively into the Cowboy application, navigation, accident detection, protection against theft and even assurance. In addition, with regular updates, we allow all our users around the world to benefit from our best new products and services, continuously. “Tanguy Goretti, co-founder of Cowboy
Cowboy is aimed at an urban audience, who would like to make more use of their free time in the open air or who are looking for a fun way to bring a little more physical activity into their daily life.
A promising market for Cowboy
With an innovative range and shopping experience, Cowboy wants to contribute to the transformation of the urban mobility sector in the United States.
“The potential of the US urban eBike market is significant. Currently, if it is less mature than in Europe, we are observing a certain dynamism and signs of rapid development, with habits that are changing in many cities, both for cyclists and for public authorities ”“ The pedelec market is expected to grow 30% by 2025, reaching $ 4 billion. Our arrival in the United States is an essential step in our development plan. “
Tanguy Goretti, co-founder of Cowboy
Cowboy is entering the North American market with its two new models: Cowboy C4 and C4 ST (lower model with open frame). These bikes have a new cockpit integrated into the stem that keeps your smartphone in place. Once placed on this support, theThe phone charges directly with the internal battery of the bike. During their journey, the user has real-time access to essential information at their fingertips via the Cowboy app. The C4 and C4 ST models are equipped with the latest technology developed by the brand, a powertrain with 50% more torque, for optimal power delivery on climbs.
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