It is not a secret that after the confinement measures, the audiences looked for alternative entertainment spaces where digital platforms played a vital role.
It is enough to recognize the growth that spaces such as Netflix, Spotify or Disney Plus had throughout these months.
Perhaps the most prominent case was Disney Plus, a platform that at least for the Latin American market made its debut last November with figures that no one expected.
At least that is indicated by estimates provided by Airnow Data, a firm that indicates that between November 2 and December 1, a total of 13.8 million downloads of the Disney + application were recorded on both iOS and Android devices, of which 16 percent (more than 2,800,000) were located in Mexican territory.
This places Mexican users as the second most interested market in this service, located below Brazil, a country that in the mentioned period registered more than 3 million downloads and the United States, the main market for Disney + with which Mexico has a difference of just 647 thousand downloads.
Accelerated growth was also part of the statistics for more mature platforms like Netflix.
The aforementioned platform surprised the world by reporting that it added 8.51 million subscribers in the quarter, above analyst estimates of 6.1 million, according to IBES data from Refinitiv. Immediately, its shares were up 6.8 percent in after-hours trading.
With these prelude figures, specialists indicate that digital entertainment in Mexico experienced an advance of at least a decade.
“Due to the coronavirus, digitalization in Mexico underwent an advance of at least 10 years, just look at the figures for the growth of electronic commerce, it was gigantic. The virus changed our habits, many companies migrated to the Internet and people who did not trust the virtual had to do it because there was no other way. And the demand for digital services of all kinds is going to grow in 2021, because the old normality is not close, ”explained Rubén Darío Vázquez, UNAM academic and Forbes analyst.
This is confirmed by the results provided by the Report on the market, consumption and diversity of video transmission in Latin America carried out by the marketing agency Sherlock Communications, which indicated that, despite the fact that the economies in the region were hit by During the crisis, the hiring of digital streaming services did not diminish. In Mexico, 82 percent of those surveyed subscribed to one platform, while 22 had four.
Capitalizing on this advance from a consumer perspective requires not only being cautious in the way you spend on these services, but also having the best devices on hand to enhance the home entertainment experience.
Devices such as speakers, players and screens that are used to enjoy this type of entertainment should be considered, such as those offered from Misik.
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