May 30, 2021 at 12:40 PM
Supported by the Hylink agency since May 2020, the ecological jeweler Courbet is accelerating its establishment in China by opening its first store on JD Store (a large e-commerce platform). An opening accompanied by a vast digital communication campaign aimed at increasing the brand’s notoriety and more particularly among Chinese consumers and Gen Z (reach of 25 million views). To do this, the agency will have relied in particular on the KOLs; affinity influencers particularly followed by this Gen Z, around publications that have totaled more than 18.5 million views and generated 530,000 unique visitors to the brand’s showcase site. The speech will also have come to life around a content strategy on the main platforms used in the country: WeChat, Weibo, Red, Baidu, Zhihu and Baidu Zhidao. The synthetic diamond creations of Place Vendôme by Manuel Mallen and Marie-Ann Wachtmeister, which became known in 2018, and have since been marketed via Printemps, can therefore find yet another audience in the Middle Kingdom. And simplify access to jewelry collections for luxury lovers.
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