“I came because I could get a free beauty box as a Wow member bonus. “
9:40 am on the 19th. There was a long line in front of Peaches Dowon in Seongsu-dong, Seoul. The crowd was waiting to enter the ‘Coupang Mega Beauty Show’ which started on this day. Accommodations for all periods are sold out, so it is expected that up to 1,500 people will visit the event center on this day alone.
This is the third time that Coupang has opened an offline ‘virtual store’ for Mega Beauty Show outside of the application screen (app). This is an event where you can get to know popular beauty brands selected by Coupang Beauty Data Lab. It will be held for three days from today to the 21st, and 21 popular domestic and foreign brands, including Belif, Dr. G, Aestra, and Wellage, will participate.
Coupang Virtual Store Mega Beauty Show held in Seongsu-dong, Seoul on the 19th./Reporter Choi Hyo-jeong
Coupang is completely focused on the beauty market. Coupang, which entered the beauty market in 2019, is increasing the number of stores and accelerating business expansion with the official launch of ‘Rocket Luxury’ last year.
The main advantage and differentiator of this mega beauty show is that if you are a member of Coupang Wow, you can get beauty products worth up to 14 times the purchase price.
Recently, Coupang increased the WoW membership price from 4,990 won to 7,890 won. Consumer complaints rose due to a sudden increase of 58%. Coupang’s stance is to enhance WoW member benefits.
In this event, WoW members who purchase Rocket Delivery products worth 20,000 or more by participating in the event using the QR code or Coupang app on the site will benefit from a ‘Beauty Box’ containing approximately 20 result. This box contains popular brand products worth 280,000 won. It is more than twice the price of last year’s gift (130,000 won).
Due to the extended benefits, all time slots for the three-day event were sold out. Coupang estimates that the total number of visitors to the event will exceed 4,000.
Kim Woori (30), who participated in this event for the second time, said, “I often participate in beauty events, but I always participate in Coupang events because while i’m a wow member can i get the wow box without “The booth event is also beneficial because the number of people is limited and the time required is less than other companies’ events,” he said.
Store brands welcomed customers with various events. Instead of just selling, we focused on brand promotion through games such as lotteries, bomb blast games, roulette, and quizzes. The participants’ interest was high because they received free gifts through games.
Soyoung Lee (34), whom we met at the site, said, “If you play a game and win, you get a better result, so it’s not boring and it’s a lot of disappointing fun compared to events other, but it gets bigger every time it’s held, so I’m looking forward to it.” “He said.
A new ‘Beauty Tool’ corner was also established where visitors can experience various beauty tools such as hair dryers, straighteners, and skin massagers, attracting the attention of visitors.
The ‘K-Beauty Consulting Booth’ provides consulting for small and medium-sized beauty companies. For companies that have applied in advance, we will provide consultation and support based on Coupang’s experience, including the secrets of increasing sales, marketing strategies, and market development.
A Coupang official said, “Coupang’s product planners (BMs) directly advise small and medium-sized companies on how to increase sales after opening a store, marketing strategies, and developing overseas sales channels such as Taiwan is open, the answer is good. “
2024-04-19 03:06:00
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