Bum-seok Kim, founder of Coupang, chairman of the board Coupang offer-As Coupang promoted listing on the New York Stock Exchange, the management situation of Coupang, which had been piled up in the veil, was disclosed.
According to a listing application file submitted by Coupang to the US Securities and Exchange Commission on the 13th, Coupang’s sales last year were $1.97 billion (about 13.25 trillion won). This is an increase of 91% from KRW 7.1 trillion in 2019.
The size of the deficit was $474.9 million (about 525.7 billion won), a decrease of about 150 billion won from 7205 billion won in 2019.
The number of active customers who have purchased a product from Coupang at least once was 14.8 million in the fourth quarter of last year, up 25.9% from 11.8 million in the fourth quarter of 2019. This is 30.8% of the Korean internet shopping population at 48 million.
Net sales per active customer was about $256 (about 283,000 won) in the fourth quarter of last year, up 59.0% from about $161 (about 178,000 won) in the fourth quarter of 2019.
Coupang’s paid membership,’Rocket Wow’, which pays 2900 won a month, accounted for 32% of active customers in the fourth quarter of last year. The purchase frequency of Rocket Wow members was more than four times that of regular subscribers.
yunhap news-It was found that the purchase amount of Coupang subscribers increased as time passed.
For customers who made their first purchase in 2016, they spent 1.37 times their first year purchases in 2017. Since then, it spent 1.8 times in 2018, 2.7 times in 2019, and 3.5 times the purchase amount in the first year last year, the fifth year of membership. In 2017, subscribers spent 3.46 times more than in the first year of last year, and subscribers in 2018 spent 3.6 times more last year.
While explaining the risk factors of its business, Coupang revealed that it could expand its business to other countries, opening the possibility of overseas expansion.
Coupang announced plans to continue large-scale investments for the time being for growth despite a massive cumulative deficit of several trillion won.
Meanwhile, Coupang founder Kim Beom-seok, chairman of the board of directors, said last year’s annual salary of about 886,000 dollars (about 980 million won) and stock-type bonuses (stock awards. It was found that it received a compensation of $14.43,129 (worth 15.8 billion won).
Tuan Pam’s Chief Technology Officer (CTO), who was hired last year, received a total of 27.6 million dollars (about 30.5 billion won), including a stock award worth 2743 million dollars.
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