Status of the global smartphone market in the third quarter of 2022: down 12% year-on-year, although in the third quarter of 2022 it grew 2% quarterly to 301 million units. Although quarterly growth from Apple and Samsung pushed the global smartphone market beyond 300 million units, it failed to reach that level last quarter, but political and economic instability contributed to negative consumer sentiment. Apple was the only smartphone brand in the top five with year-over-year growth, with shipments up 2% year-over-year and market share up 2 percentage points to 16%. Samsung’s shipments fell 8% year-over-year, but rose 5% sequentially to 64 million units. Xiaomi, OPPO * and vivo recovered slightly in the second quarter after being hit by the blockade of China, as they captured more of the market vacated by the exit of Apple and Samsung from Russia.
The global smartphone market remains under pressure from deteriorating economic conditions, with shipments down 12% year-over-year to reach 301 million units in the third quarter of 2022, according to new research from the market monitoring service. Counterpoint. Economic uncertainty caused by continuing international political tensions hit the smartphone market, although it reversed its slide below the 300 million unit mark last quarter as shipments from Apple and Samsung rose in the quarter.
Commenting on the general dynamics of the market, senior analyst Harmeet Singh Walia said: “Most of the major suppliers continued to experience an annual drop in shipments in the third quarter of 2022. Russia’s war in Ukraine has increased, mistrust Politics and tensions between the US and China persisted, rising inflationary pressures across regions, growing fears of a recession and weaker national currencies further dented consumer confidence, hitting already weak demand. This was also exacerbated by the as smartphones have become more durable and technological progress slows down. A slow but consistent extension of the smartphone replacement cycle has been accompanied by a decline in the lower-middle range of smartphone shipments and, to a lesser extent, driving the decline, even though the high-end market has withstood the economic storm better with the launch of the latest iPhone line earlier this year, Apple became the only top-five smartphone vendors to handle the annual growth in shipments during the quarter. “
While Samsung experienced quarterly growth in the third quarter of 2022, thanks to record pre-sales of its high-end foldable and clamshell smartphones, its shipments were down 8% year-over-year from the same period last year. This is mainly due to weak consumer sentiment in many of its key markets. It also affects major Chinese brands, whose shipments remain low from last year as they eliminate excess inventory as they face a slowdown in their home market in China. However, they were able to take advantage of Apple and Samsung’s exit from the Russian market, and their share of the Russian market increased significantly.
Deputy Director Jan Stryjak noted, “With all the strength of the latest iPhone launch in the fourth quarter, we expect further improvement in the next quarter, although the central bank’s efforts to control inflation will further reduce consumer demand. channels remain high and OEMs too Focus will be on addressing excess inventory in the fourth quarter. As a result, shipments are unlikely to reach last year’s levels, let alone the pre-pandemic level of over 400 million units in the fourth quarter. Looking forward to 2023, we expect a decline in demand and longer replacement rates, especially in the first half of this year. “
