Côte-d’Or Vineyard Showcased on Massive Screens in New York’s Times Square

Images of the vineyard will notably be projected on screens in New York

Credit: Illustrative photo K6FM

The magic of the Côte-d’Or has no limits, even thousands of kilometers away! This Easter Monday, April 1, Côte-d’Or j’Adore makes its star on more than 1,500 square meters of advertising screen in Times Square, and it’s neither a joke nor a montage.

Today the internet allows everything, even our destination to be displayed in the heart of New York. Thus, Côte-d’Or Attrabilité took the opportunity to appear on the advertising screens of Times Square on Monday April 1 between 10 a.m. and 10 p.m.; a 15-second video showing the vineyard, the Hospices de Beaune and the Fontenay Abbey will run six times, inviting residents and tourists to come and discover our destination. This exceptional advertising operation is a first for a French department and is made possible by the TSX (Take Over Times Square) application which offers an interactive screen of 1,672 square meters in the center of Times Square, and 15 seconds of celebrity on the largest social flow in the world.

(Communiqué)

2024-04-01 09:01:57
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