Costume company MorphCostumes increases global sales

The idea of ​​it Dress Morph It was born in 2009, when one of the founders, Gregor Lawson, donned a head-to-toe spandex suit on a weekend in Dublin with friends. The costume was so popular with the spectators that they stopped every minute to take pictures. Seeing the potential demand, Gregor and his two friends, Ali and Fraser Smeaton, realized that there might be an opportunity to sell this iconic ‘Morphsuit’. They later founded MorphCostumes and launched their small business from a small house in Scotland.

At first, the company grew rapidly, but by 2015 other brands were selling similar models and demand began to decline. As sales declined, they decided to make more apparel and use Amazon Ads to introduce their brand to new customers.