Informa Markets, BolognaFiere USA and the Professional Beauty Association (PBA), the organizations behind Cosmoprof North America, held annually in Las Vegas, Nevada, have announced the date for the next edition of the Miami Beach event, announced last year.
Cosmoprof North America Miami will be held in Miami Beach Convention Center from 23 to 25 January 2024.
This announcement follows Informa Markets’ acquisition of Premiere Beauty from Premiere Orlando and related events last year.
« The joint venture we are establishing with Informa Markets and PBA is an important step for BolognaFiere and Cosmoprof. By joining forces, we are strengthening the offering of successful B2B beauty salons in the US market “, highlighted Antonio Bruzzone, General Manager of BolognaFiere. « The industry requires successful professional events and daily services to facilitate its business relationships ».
By launching Cosmoprof North America in Florida, the organizers are also trying to do this create a bridge between the beauty industries in the United States and Latin America.
The West Coast Cosmoprof trade show will remain at the Las Vegas Convention Center, while this new Cosmoprof North America in Miami on the East Coast will also focus on the Hispanic market. In recent years, this segment of the beauty industry has grown rapidly, with sales more than 13% higher than those of non-Hispanic shoppers. Hispanic consumers are also particularly attracted to the purchase of natural and ecological cosmetic products.
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Mark your calendars! Cosmoprof North America – Las Vegas 11 – 13 July 2023 Cosmoprof North America – Miami 23 – 25 January 2024 |
