Published January 9, 2023, 3:09 pmUpdated January 9, 2023, 5:08 pm
Will the Drunk Elephant brand, all the rage among American Millennials and Generation Z, be able to conquer Europe? The seller of “Clean Beauty” cosmetics, i.e. “without harmful ingredients”, has set itself the goal for 2023 to accelerate its development in EMEA (Europe, Middle East and Africa) and Asia.
“Within three years”, the American cosmetics brand intends to double its turnover in this part of the world. In the last three years it has already deployed there “in 29 new markets”, a region that accounts for three quarters of its store openings.
