©Reuters. Cosmetics Industry Research Institute, K-beauty brand exhibition successfully completed
On the 25th, the Korea Cosmetic Industry Research Institute announced that it has successfully completed the “2022 K-Beauty Brand Show” at the Masil Community House in Jung-gu, Seoul.
The event, organized by the Korea Cosmetics Industry Research Institute and sponsored by the Ministry of Health and Welfare, introduced cosmetics and services of small and medium enterprises located in “Beauty Play”, a K-beauty experience and advertising center.
The event was attended by 13 brands, officials of domestic and foreign governments and related organizations, and domestic and foreign influencers. The researcher introduced that the signing of a memorandum of understanding for the export of cosmetic companies was carried out together with makeup and styling demonstrations of each brand. A nomination ceremony was also held to nominate Yubin from the Wonder Girls group as the public relations ambassador.
Lee Jae-ran, head of the Korea Cosmetics Industry Research Institute, said, “We will continue to discover excellent domestic beauty companies and support the overseas expansion of small and medium-sized domestic beauty brands.”
Oh Jeong-min, Hankyung.com reporter [email protected]
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